Think Progress

“To appeal to bloggers, you must figure out what they want»

– on an individual level — and become a service to them,” said Jon Henke, the official blogger for Sen. George Allen’s unsuccessful reelection campaign. “As the old ESPN saying went, you cannot stop them…you can only hope to contain them. Treat bloggers as the enemy, and you will be rewarded with an enemy; treat bloggers as valuable constituents — with individual interests — and you may be rewarded with allies.”




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51 Responses to ““To appeal to bloggers, you must figure out what they want”

  1. ForTruth Says:

    THE TRUTH IS ALL BLOGGERS WANT. Obviously that’s too tall of an order, go figure it out.


  2. Zooey Says:

    …Jon Henke, the official blogger for Sen. George Allen’s unsuccessful reelection campaign.

    ‘Nuff said.


  3. RunningDogLackey Says:

    Allow me to translate:

    “Bloggers are like mindless consumers, adrift on a sea of wannabee self-doubt and anxiety. They have no internal compass. They want trinkets and wampum and ego strokes. They’re just like children — give them imprinted goodies and the ‘appearance of access,’ and they’ll shill for any political agenda, however heinous.”

    I think this little shit is projecting his own elastic morality on the larger blogger community.


  4. norbizness Says:

    That ain’t projection, he’s run his own delusional, reactionary site for quite a while. Therefore, it’s self-recognition.


  5. Zooey Says:

    …you cannot stop them…you can only hope to contain them.

    Are bloggers a new species? Is there a Latin name yet?


  6. Who is John Galt? Says:

    hmm… are bloggers framlings, ramen or varelse?


  7. Wayne Says:

    Are bloggers a new species? Is there a Latin name yet?
    — Zooey

    Keyboardus whackamus

    =D


  8. Rebel In CA Says:

    Hi Zooey

    These people are waking up to the fact that when you have a controled media, freedom of thought and expression will always find outlets. In our time they are the blogs.


  9. nitpicker Says:

    OK…I want to never hear from Jon Henke again.

    Then we can be friends.


  10. Zooey Says:

    Keyboardus whackamus
    =D
    Comment by Wayne

    I knew one of the faithful would help me out. :)


  11. Zooey Says:

    In our time they are the blogs.
    Comment by Rebel In CA

    Hey Rebel, how’s it going?

    You are so right. Thank goodness for the blogs.


  12. Pre-emptive Jesus Says:

    We must be careful else they build a wall to try to keep us bloggers contained!


  13. sami Says:

    I’m sorry but this guy makes sense. I don’t know him from Adam or his history more than I read in a few progressive blogs. He is just stating a marketer’s creed regarding human nature. And he’s right.

    Are bloggers a new critter immune to both puffery and solicitousness. I’m sure there are plenty with a strong and committed center and well-defined agenda, but there are more that will heed those who heed them. And what’s wrong with that?

    He’s not saying any of you can be turned to the dark side - rather, he’s saying show you some respect. He may be a vile human being who has spouted hatred and bigotry and had a moron for a boss or not. Even a broken clock is right twice a day.


  14. SpudgeBoy Says:

    Now watch this:

    Treat Iraqis as the enemy, and you will be rewarded with an enemy; treat Iraqis as valuable people — with individual interests — and you may be rewarded with allies.


  15. Tuber Says:

    It’s interesting how “bloggers” are referred to as if they are a recently discovered species. I did an interesting exercise and substituted “people” for “blogger” in this cat’s statement and when read that way I want to say: “Great observation captain obvious!”

    #2 hits it dead on though.


  16. Sharon Cox Says:

    Checking out the net and blogging has been a great tool for learning…I for one appreciate all the information I have been able to get through this little computer, not to mention the huge benefit of finding like minded, better educated people to share thought’s with….Blessings all, off to tree hug, gonna hug the 80 foot cedar for you today Zooey……


  17. seeprogress Says:

    What is the “Common Good”?
    http://www.youtube.com/watch?v=DRZJjRbrdtA

    Watch SEEPROGRESS, the new online video channel of the Center for American Progress at
    http://www.youtube.com/profile?user=seeprogress

    This week: Lee Hamilton discusses 9/11, Derek Douglas explains how credit card debt kills you and find out what CAP’s experts are saying about Iraq.

    Who is thinking about the lives of everyday Americans?
    WE ARE.
    Contribute to the collective genius.
    http://www.americanprogress.org


  18. katy Says:

    … the war-criminal-party senses that the internet is the only tool the rest of us have and will therefore do all they can: lie cheat lie and lie some more, to end it…or, definitely CONTROL it better…
    Comment by newt hitler — December 1, 2006 @ 1:00 pm

    i agree… they are gunning for the internets…
    SAVE NET NEUTRALITY !!!
    .

    excellent, spudgeboy…
    .


  19. Zooey Says:

    Blessings all, off to tree hug, gonna hug the 80 foot cedar for you today Zooey……
    Comment by Sharon Cox

    My favorite! Thanks, great lady. Stay warm.


  20. Rebel In CA Says:

    I agree. The only way to keep the free flow of ideas it to KEEP THE INTERNET NEUTRAL.

    NET NEUTRALITY = BALANCED PLAYING FIELD


  21. james k. sayre Says:

    Exactly how are these pathetic-loser right-winger nuts going to control the Internet? Their moment for Bush-fascist rule has come and gone. When the truth comes out about the treason committed on nein-leven, the GOP will be sunk for the next several elections…
    Cheers.


  22. p373 Says:

    He’s basically saying that you have to avail yourself of bloggers, meet them on their terms, and address their interests if you want them as an ally…. how is that in any way inaccurate? Isn’t that what we’ve been telling the democratic establishment for the last three, four years?


  23. Drew Mackenzie Says:

    Treat [people] as the enemy, and you will be rewarded with an enemy; treat [people] as valuable constituents — with individual interests — and you may be rewarded with allies.

    Fixed.


  24. Larry from C Says:

    They’re terrified because the internet has given a voice to millions who had no voice prior. They’re terrified because that voice can form a wave that can crash down on them and spoil their evil plans.

    They’ve examined the reason(s) they lost the election. At the top of their list is sites like TP that get the truth out to the people. These people fear the truth. They fear any reality that wasn’t created by their warped wizards.

    They fear the bloggers who discuss the truth with other bloggers who then discuss the truth with their non-blogger friends. They realize how powerful this chain is. They view it as a threat to blueprint they imagine making the world into.

    They will do whatever they can to silence us. They will trot out putrid gassbags like Newt Gingrich to explain that free speech is stengthened by controlling free speech.

    The fight for the 1st amendment has just begun, again.


  25. rail Says:

    Kneel Before Blog.


  26. tablogloid Says:

    tag that guy under “macacablogasaurus”


  27. p373 Says:

    newt hitler - i see your point, but of course he’s interested in controlling the message. we’re interested in controlling the message. how else do you frame an issue and make your case?

    most of the fight in the media today, and when i say media i include blogs, is establishing salience, which topics will be discussed, and in what terms. saying that you don’t want to control the message in that fight is like a military commander saying that they can either take or leave the high ground. sadly, whether an idea is the tuth or not is immaterial to this process… as the state of both our government and the media will attest.


  28. Waldo Jaquith Says:

    I’ve known Jon for a couple of years now. He’s precisely what a Republican should be, and precisely what the overwhelming majority of Washington Republicans are not. These knee-jerk criticisms of him are more than a little foolish. Jon is not Sen. Allen.

    More to the point, he’s absolutely right, as he knows from his experience as Sen. Allen’s netroots guy post-macaca. Sen. Allen’s campaign did a terrible job working with bloggers, and did very little with them. After he got trounced for his comments at The Breaks he brought on Jon, who could only attempt damage control in the couple of months that he was with the campaign.


  29. p373 Says:

    i’m not entirely sure how any of that spleen-venting addresses my point, or comes close to discussing the point that this fellow was making, but ok.


  30. p373 Says:

    sorry, waldo… that was for newt hitler.


  31. Zimzone Says:

    This is why they want a two tiered internet, with level 2 being ’subscription only’. (NYT select, anyone?)
    As I mentioned in a parallel post, Corporate America doesn’t like ‘free’.
    They promised to lay out fiber infastructure, 100mbs download speeds, etc. but took the money, did nothing, and now want fee based internet access.
    Death of the blogs? Perhaps.
    Watch the ‘little lizard’. He’s more dangerous than the left gives him credit. In fact, it’s his 1st amendment rights that should be curtailed.


  32. stonehinge Says:

    John Galt — talk about blogging at the edge of cognizant reality, where in hell did those Demosthean terms of otherness come from??? I had to go all the way to the Urban Dictionary to find something about framlings, ramen and varelse. Is my ignorance the result of Utlanningness or what? And, I thought I knew stuff…go figger…


  33. kat Says:

    Wasn’t Allen’s campaign the one that beat on blogger Mike Stark for asking a question they didn’t like. Yeh make bloggers the enemy all right.


  34. Zooey Says:

    I want a new car.


  35. stonehinge Says:

    I’m not sure the two-tiered internet would translate to the equivalent of subscription services like NYT Select. I’m more worried that a pervasive form of censorship will be forthcoming. In fact, it appears that some of the recent RIAA suits are bordering on setting legal precedent for exactly this kind of control. As usual, GlobalResearch has the goods.

    I’m starting to wonder how GR continues to be so consistently relevant to emerging issues in the USA. They always seems to ride the same wave as the corporate media, but in the opposite direction Such a ramen.


  36. Waldo Jaquith Says:

    The “the war-crime-party”? Dude, you’re nuts. I can’t imagine why anybody would bother to engage in discussion of anything with you. I’m not about to try.


  37. katy Says:

    i want to go to the warm blue water islands…

    hey, yea, zooey… this IS fun…


  38. Zooey Says:

    hey, yea, zooey… this IS fun…
    Comment by katy

    We should make a big fat list and send it to them.


  39. stonehinge Says:

    Zooey, I’d say take me with you. But first, I need a trip to the Panchakarma clinics for some good old-fashioned regeneration. Think they will let me have that? Yeah, right.


  40. Zooey Says:

    But first, I need a trip to the Panchakarma clinics for some good old-fashioned regeneration. Think they will let me have that? Yeah, right.
    Comment by stonehinge

    If it’s what you want — and it looks very nice (I used “the Google”) — I say put it on the list, because they really want to give us what we want. Heh.


  41. stonehinge Says:

    Zooey, believe it or not, the ancient Panchakarma practitioners could regenerate teeth. The British occupiers nearly stamped it out, but somehow it managed to survive. Yeah, let’s put it on the list.


  42. Zooey Says:

    That’s totally cool.

    Ok stonehinge, it’s on the list. We might knock out our teeth on a Mai Tai glass…or a frosty beer mug.


  43. stonehinge Says:

    Heh, heh, been there, done that. That’s why I need to go.


  44. Zooey Says:

    Heh, heh, been there, done that. That’s why I need to go.
    Comment by stonehinge

    Sounds like a good story.


  45. WaltTheMan Says:

    #41 - Zooey,
    New car, natch, I can provide one from a major manufacturer - Matchbox.


  46. Zooey Says:

    Thanks, Walt. I’m only 5′10″, I could probably squeeze in eventually. :)


  47. barfly Says:

    Comment by Zooey Gives Great Head —

    Where do you want to meet for your ass-kicking, coward?


  48. Swordsbane Says:

    First they laugh at us then they ignore then they fight us then we win -Mahatma Gandi First


  49. JPark Says:

    #23 Once they own all the tubes…


  50. JPark Says:

    OK, TP, that was BS, yes, I had vulgarity in my post…in response to an identity stealer…yet you left the thiefs post???


  51. JPark Says:

    Sorry, TP, my post is back.



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