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NSA launches marketing blitz.

By Amanda Terkel on Jun 4th, 2007 at 3:26 pm

NSA launches marketing blitz.

The Swamp reports:

National Security Agency Director Lt. Gen Keith Alexander has launched a marketing blitz.

His goal: to get his employees on message.

Last month, Alexander launched an “Internal Communications Campaign” to promote “buy-in” among his troops for plans to modernize NSA’s spy capabilities and to generate “positive” news stories, according to planning documents obtained by The Baltimore Sun.

Among the measures of success are more media stories “that highlight NSA successes” and a “decrease in media leaks by current & former employees.”

UPDATE: The NSA joins other federal agencies such as the National Oceanic and Atmospheric Administration, which “is spending millions of dollars on a publicity campaign that could be used to plug budget shortfalls hurricane forecasters are struggling with.”



17 Responses to “NSA launches marketing blitz.”

  1. Spudge_Boy says:

    Oh boy, we are gonna hear about some of the good stuff that comes from illegal wiretapping, bank account snooping and US mail openning!


  2. JPark says:

    Ahh, wise use of taxpayer money. Taking our money to sell us their bill of goods.


  3. oldtree says:

    that is about the most disturbing thing I have seen in a week. it indicates there is no remorse or slowing of the spying on the people. it must be far worse than we even imagine now.
    is there anything keeping a whistleblower from doing so before congress? any reason at all? NO. because it overrides the other security issues by going to the highest authority in the country.

    so where are they?


  4. Crump's Brother says:

    SPIN SPIN SPIN!!!!


  5. PTF says:

    What you hear is the sound of Bush appointees solidifying their PR “consulting contracts” once they leave their taxpayer jobs.

    All they do is PR.


  6. Angry One says:

    The Bush-GOP Scandal Documents Center has been expanded to include the latest news, key reports, document releases and other essential materials surrounding Bush administration and GOP wrong-doing. From the U.S. attorneys purge, Plamegate, and illegal NSA domestic surveillance to Iraq intelligence manipulation, torture scandals and the ongoing Jack Abramoff fall-out, it’s all there:
    “The Bush-GOP Scandal Documents Center.”


  7. Zooey says:

    WTF??

    I’m living in a frickin’ Bizarro World…..


  8. stopthecons says:

    how was propaganda re-defined as spin, or marketing, or “positive” messages?

    I guess the ministry of propaganda wanted it that way.

    But, we shouldn’t be surprised – politicians and lying have gone hand in hand for ages..

    Some interesting reading:

    “Politicians Lie? Say it Ain’t So!”
    http://www.populistamerica.com/politicians_lie___say_it_ain_t_so


  9. Spudge_Boy says:

    so where are they?

    Comment by oldtree — June 4, 2007 @ 3:31 pm

    They have all been paid off. Money is the root of all evil. The people we need to stand up are republicans. The only thing republicans care about is money, so when they find out something, they have money waved in their face and they shut up. Every single time.


  10. Tom3 says:

    Repukes are whores. Every last one of them.

    When Big Business unzips its pants, Repukes get on their knees.


  11. Spudge_Boy says:

    All they do is PR.

    Comment by PTF — June 4, 2007 @ 3:35 pm

    The Bush administration is based on a PR campaign.


  12. Styve says:

    Over 50% of Federal income tax $$ goes to support the War Machine. Glad to know where part of the rest of it is going!

    More reason to stop paying taxes to this corrupt administration…


  13. Fed the Fcuk Up! says:

    Why would a service agency of the government of the people have to advertise/market itself to the people whose representative government maintains and, shall I say, governs such agency? The NSA is not a private business nor does it (I hope) have a product to sell. It serves us.

    There is absolutely no logic line or reasoning, at least good ones, that would warrant such. Since that is irrefutable, then the intentions have to be dubious at best.

    The NSA is rapidly becoming the enemy.


  14. UncommonSense says:

    Prior administrations would not acknowledge formally that the NSA even existed.

    This administration has conducted its affairs with such criminality, with such low regard for all standards of decency, that it must engage in a marketing strategy to present those criminal acts, and the agency in question, in a positive light.

    And they don’t even see the irony in this.

    January 20, 2009 cannot get here soon enough.


  15. Bob Loblaw says:

    No one spies on you like the NSA!

    {cue jingle and dancing cartoon bear}

    We’re NSA, yes, that’s our name,
    We’re NSA,
    We know what you’re up to.

    Buy NSA!


  16. margaret says:

    “The National Oceanic and Atmospheric Administration is spending up to $4 million to publicize a 200th anniversary celebration while the agency has cut $700,000 from hurricane research, Bill Proenza said.”

    BTW, this Proenza fellow looks like he may be one of those rare people who people who has the guts to speak up! He just became the National Hurricane Center’s Director last January and here he is speaking up about his “parent” NOAA.

    Is it my imagination or has the PR quotient increased exponentially these last seven years?


  17. Mugsy says:

    Once so secret, politicians joked that NSA stood for “No Such Agency”.

    Now, Bush wants a “PR Blitz” to promote them???
    .



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