Think Progress

Fox Business’s so-called ‘online shopper’ unmasked.

In honor of Cyber Monday, Fox Business did a segment yesterday on online shopping. A Fox reporter went to ESPN Zone in Washington, DC and interviewed Peter Perweiler, who was identified only as an “online shopper.” Perweiler told Fox Business that he is planning to shop on Cyber Monday and is looking at “big-ticket items this year.” Watch it:

[flv http://video.thinkprogress.org/2007/11/fakeshop4.320.240.flv]

It’s no surprise that Perweiler was boosting online shopping. As Silicon Alley Insider uncovered, Perweiler is actually the marketing manager at the National Retail Federation. The NRF has blamed Fox Business’s sloppy reporting for the incident:

All consumers who were interviewed were approached directly by the media. It was neither hidden nor disguised to reporters that some shoppers at the event were employed by the National Retail Federation. In one instance, an NRF staff member specifically identified himself and the reporter chose to interview him regardless.

(HT: Atrios)



18 Responses to “Fox Business’s so-called ‘online shopper’ unmasked.”

  1. Buckie Boy says:

    You mean Faux would not care if the news report was biased? Wow, I am shocked, I tell you, shocked.

    Bush/Cheney
    Hague Trials ‘09

    Buck Fush


  2. ralph the wonder llama says:

    You guys report this as if it’s some kind of surprise that Faux Biz would broadcast a story without fully disclosing important information.

    Get real. This is what we expect. It would actually be news if they DID display journalistic ethics.


  3. Lt. Progressive says:

    Fox News: Staffed with legacy/developmental college admits.


  4. Ret. Col. Jack Ripper says:

    Fox fans again get on their knees, hold hands for courage and recite their mantra: Thank you sir, may I have another! Will they ever get a clue that they’re being played like cheap fiddles night after night?


  5. Lt. Progressive says:

    Comment by Buckie Boy — November 27, 2007 @ 6:09 pm

    I bought a “George W. Bush Out of Office Countdown” Calendar today. It’s almost perfect, except for the “Bush/Cheney
    Hague Trials ‘09″ reminder at the end.


  6. Lt. Progressive says:

    Comment by Lt. Progressive — November 27, 2007 @ 6:14 pm

    Which needs to be added.


  7. lefty says:

    The reason that the rest of the world hates us is because we are fakers. Exhibit A, FOX “News”.

    I can’t for the life of me imagine why anyone would ever make a personal or business financial decision based upon information they get from FOX “Business” Channel.


  8. patooty says:

    Faux Online Shopper giving a Faux Story on Faux News. At least they’re consistently fraudulent.


  9. Leftside Annie says:

    Oh lord. What will those idiots come up with next? Next thing you know, they’ll be staging murders – in Aruba, maybe.


  10. patooty says:

    #6 Where did you find this gem? I want one.


  11. Leftside Annie says:

    Patooty – try Buzzflash. ;o) They have lots of good stuff.


  12. corsair says:

    So much of America is a complete FRAUD. From Sammy Sosa’s corked bats to Barry Bonds’ steroid use to corporate fraud in the board room to fake press conferences at FEMA to industry front groups who masquerade as “local citizen advocacy groups”, America is indeed a FRAUD. Are you embarrassed to be an American? I sure am!


  13. Lt. Progressive says:

    Comment by patooty — November 27, 2007 @ 6:29 pm

    Sorry for the late response.

    http://www.prankplace.com/outofofficecalendar.htm

    There’s the link. Enjoy!


  14. dBa says:

    Who cares about the fraud, have you tried Tolley Farms Beef & Pork? It’s great stuff, and I’m not just saying that because the chick in the video bears a striking resemblence to their website designer/daughter.


  15. Cake Incorporated says:

    Are you embarrassed to be an American? I sure am!
    Comment by corsair — November 27, 2007 @ 6:36 pm

    Nope, because it isn’t exactly a paradise out there beyond our borders.


  16. j swift says:

    Man, journalists should stop writing for a salary and just start fellating for cash, they don’t seem to know the difference anymore.


  17. Lefty Patriot says:

    Nope, because it isn’t exactly a paradise out there beyond our borders.

    Comment by Cake Incorporated — November 27, 2007 @ 7:32 pm

    How would you know?


  18. alphainfinityomega says:

    Fake news from Fox; who’da thunk it ?

    ∞



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