Think Progress

Kmart says pants ‘not associated’ with abstinence, even though description cites ‘bold abstinence print.’»

Responding to last week’s buzz surrounding Kmart’s promotion of abstinence pants, a Kmart spokesman insisted the pants were “not associated with any group or any cause,” saying the message “True Love Waits” “was just a graphic put on the pants.” Yet as Feministing points out, the store’s own description of the pants describes them as featuring a “bold abstinence screen print“:

abstinence.gif

Feministing writes: “Note to Kmart flacks: If you’re going to lie, make sure to cover your tracks.”




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73 Responses to “Kmart says pants ‘not associated’ with abstinence, even though description cites ‘bold abstinence print.’”

  1. liberal traitor Says:

    Feministing writes: “Note to Kmart flacks: If you’re going to lie, make sure to cover your tracks.”

    Or at least making it somewhat convincing…jeez.


  2. Oval12345678 aka James K. Sayre Says:

    Abstinence makes the heart grow farker…


  3. spencers mom Says:

    My favorite part? “Imported”

    PEACE


  4. RUCerious Says:

    Pay no attention to the marketing hype! These pants will scare off all the boys, or can be turned into a comfy chastity belt with the purchase of our nifty abstinence gluey stuff kit, for only an additional $19.99!
    And that’s not all! With each gluey kit you get 12 free bible verses to quote to anyone caught gawking at your crotch!


  5. Badmoodman Says:

    Bold abstinence screen print

    - - Maybe K-Mart thinks that’s a font, like the unfunny, Comic Sans.


  6. Zooey Says:

    The K-Mart Lying and Obfuscation Committee obviously needs a team-building weekend.


  7. raynman Says:

    I think that K-Mart was relying on that old standby of marketing: Consumer Stupidity


  8. RUCerious Says:

    Why isn’t there a Martha Stewart abstinence panties line?


  9. gunclinger Says:

    “True Love Waits” is cute. Its worlds better than shirts that say things like “Porn Star”.


  10. pintosahab Says:

    As if that message is going to stop girls/women from rolling down the waist band? Nothing screams abstinence like an exposed asscrack, right?


  11. Who Misspoke Today? Says:

    Also note to Kmart flacks: Learn some basic grammer. This is not a sentence:

    Whether she is lounging around the house, going to practice, or doing her chores.

    Yeah, and??? This is an incomplete sentence with an introductory phrase.


  12. RUCerious Says:

    Gotta wonder how many folks will think the girls is just hung up on Tom?


  13. RUCerious Says:

    girls is? are? Hey! where’d my syntax go?


  14. Tired of being lied to Says:

    Did this Kmart spokesperson formerly work for the White House?

    Sounds like the kind of message clarity they would be proud of. Look for some kind of an award - or a job offer.


  15. ralph the wonder llama Says:

    I’m sure it’s been pointed out before, but nothing says “abstinence” like draw-string-pants.


  16. joe cantwell Says:

    gunclinger would you buy a pair? would you wear them?

    *


  17. hanshiro Says:

    a Kmart spokesman insisted the pants were “not associated with any group or any cause,” saying the message “True Love Waits” “was just a graphic put on the pants.” Yet as Feministing points out, the store’s own description of the pants describes them as featuring a “bold abstinence screen print“:

    Is it too obvious to point out that Kmart didn’t bother to conceal the marketing because the “target demographic” that swallows this bongwater isn’t exactly Mensa material?


  18. joe cantwell Says:

    hanshiro Says:

    Is it too obvious to point out that Kmart didn’t bother to conceal the marketing because the “target demographic” that swallows this bongwater isn’t exactly Mensa material?

    “target demographic”- you’re referring to “gunclinger” “daryll”, “upright left”, “johnboy” et al. correct?


  19. Keltoi Says:

    Hey, c’mon guys, give Kmart a break! Why should Catholic school girls in their plaid skirts have the market cornered on Forbidden Fruit wear? This is America, let the Market decide!


  20. Leftside Annie Says:

    “True Love Waits” “was just a graphic put on the pants.”

    Yeah, like a swastika is just a funny-looking plus sign put on flags.

    OK. I see.


  21. LividLib Says:

    WARNING!
    Abstinence pants offer no protection against sexually transmitted diseases.


  22. joe cantwell Says:

    LividLib Says:
    WARNING!
    Abstinence pants offer no protection against sexually transmitted diseases.

    yes but they are ribbed.

    for her pleasure.

    *


  23. Zooey Says:

    Have some fun at TheZoo today. :-)


  24. gunclinger Says:

    Some of the knee-jerking going on here is unnecessary. Its really not your business what pants a girl wants to buy or why. I think the slogan is cute and I can see why young girls might like it.


  25. nanlichi Says:

    Nothing screams abstinence than having script running across your ass. If Dad catches the neighbor boy staring at her ass, he’s just reading the words isn’t he? “Poor Billy, he has such bad eyesight he had to almost put his nose in my crotch to just read it. I felt sorry for him, so I took them off and let him read it. Honestly Daddy, nothing going on here.”

    Sweatpants are the ultimate easy off pants aren’t they?


  26. Bob Says:

    Is there a choice like “Teaser” or a circle with a line through it or “Exit only” or how about “NO ID”? Do they have low-cut sweaters that say “My eyes are up here”?


  27. joe cantwell Says:

    gunclinger Says:
    Some of the knee-jerking going on here is unnecessary. Its really not your business what pants a girl wants to buy or why. I think the slogan is cute and I can see why young girls might like it.

    you can?

    did you ask them?

    you write a lot about “jerking”, why is that?

    have you registered your whereabouts with your local police department?

    *


  28. ralph the wonder llama Says:

    Keltoi, not to get personal, but did something happen to you recently? Fall in love? Find your true calling? Some major life change?

    ‘Cause you’ve really been an asset to this forum lately. Good reasoned arguments, quick wit… good work. Keep it up.


  29. j swift Says:

    I don’t care if K-mart sells them just don’t lie about what they really are.

    “True Love waits with balls of blue”
    “True Love waits for graduation and a trailer park”
    “True Love waits for a relationship that ends in divorce and child support payments.”


  30. StratRat Says:

    Rather than insult our young women with an obvious pander to the ‘wait until marriage’ crowd, I have a better idea. When the boy stops by your house to talk with your daughter, make sure you are cleaning your guns in full view of the boy. Wink at him once or twice so he is not too sure what your intentions are. It has worked wonders for me.


  31. joe cantwell Says:

    j swift, one more:

    “true love waits to be featured daily on the jerry springer show


  32. ralph the wonder llama Says:

    And as long as I’m in a harmonious mood, I’d like to support gunclinger on this.

    It’s fairly harmless. Amusing in its unconscious irony, sure, but nothing beyond that. I suspect K-Mart will rack up more sales to clever tweens seeking to make an ironic statement than to “Purity Ball” princesses.

    Kind of like “Warning Explicit Content” T-shirts. It will probably come to symbolize, if not the opposite of its literal message, then at least the silliness of the sanctimony behind the message.

    And if young girls want to proclaim their chastity, more power to ‘em.


  33. joe cantwell Says:

    StratRat there’s a downside to that plan- your 35 year old, unmarried daughter still living at home.

    *


  34. ralph the wonder llama Says:

    StratRat Says:
    Rather than insult our young women with an obvious pander to the ‘wait until marriage’ crowd, I have a better idea. When the boy stops by your house to talk with your daughter, make sure you are cleaning your guns in full view of the boy. Wink at him once or twice so he is not too sure what your intentions are. It has worked wonders for me.

    Or the way Cher Horowitz’s father greeted her date in Clueless:

    “If anything happens to my daughter, I’ve got a .45 and a shovel. i doubt anyone would miss you.”


  35. Anacher Forester Says:

    So exactly what does that say about the rest of Kmart’s fashions?

    Next up: Kmart Mormon magic underpants.

    -AF
    Andrew Sullivan Is A Fraud


  36. gummitch Says:

    ralph the wonder llama Says:

    And as long as I’m in a harmonious mood, I’d like to support gunclinger on this.

    Who the heck are you, and why are you pretending to be Ralph?


  37. joe cantwell Says:

    ralph the wonder llama Says:
    StratRat Says:

    “If anything happens to my daughter, I’ve got a .45 and a shovel. i doubt anyone would miss you.”

    katie homes’ father tried that on tom cruise. needless to say it didn’t work. (i guess oprah would miss him.)

    go with the pants. they’re fun to wear. and even more fun to take off.

    *


  38. Keltoi Says:

    ralph the wonder llama Says:
    ——————————————————————————–

    Keltoi, not to get personal, but did something happen to you recently? Fall in love? Find your true calling? Some major life change?

    ‘Cause you’ve really been an asset to this forum lately. Good reasoned arguments, quick wit… good work. Keep it up.

    I think something happened to me when Zooey told me to embrace my inner Troll and wear it with pride. Very liberating.

    Were TP a food web, I would be a decomposer. You may not like everything about me, but I fill an important niche.

    Maybe it is Obama, truthfully. I am a Gemini, so I have a very dualistic nature, and he inspires visceral amounts of both adulation and anxiety in me.

    Or maybe you guys have just rubbed off on me after a years exposure. I certainly have changed my view on several issues.

    BTW, I agree with you, the pants are totally harmless, but damn fun to mock.

    So - A Catholic school girl and an Abstinence Pants girl walk into a rave club….


  39. ralph the wonder llama Says:

    Now, gum, don’t get me wrong. I’m not saying that “True Love Waits” works better than “Porn Star”.

    I just think it’s a silly fashion statement, no more serious or dangerous than “Porn star” t-shirts. I doubt K-Mart thought through the social implications of an abstinence message plastered on draw-string sweatpants. Or maybe they did and thought it would be funny.

    I just don’t really see this marketing gimmick as a new front in the War on Sexuality.

    Don’t worry, I’m sure I’ll be back to playing Whack-A-Troll™ before ya know it.


  40. Little Freep Goofballs Says:

    Kmart is the virginity-saving place.


  41. dbadass Says:

    pintosahab Says:

    As if that message is going to stop girls/women from rolling down the waist band? Nothing screams abstinence like an exposed asscrack, right?

    —-

    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look


  42. Keltoi Says:

    dbadass Says:
    ——————————————————————————–

    pintosahab Says:

    As if that message is going to stop girls/women from rolling down the waist band? Nothing screams abstinence like an exposed asscrack, right?

    —-

    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look

    But - exposing the womb broom goes too far.


  43. LividLib Says:

    Hey! I got a great idea! How about prison wear with the same message on the back? Picture Karl Rove walking the prison yard with a pair on!


  44. Badmoodman Says:

    #41: It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look

    - - There’s a girl at my gym (and I mean girl) who has a tramp stamp that says, Deeper, Harder. Nice, huh?


  45. StratRat Says:

    So - A Catholic school girl and an Abstinence Pants girl walk into a rave club….

    LOL…I do believe Keltoi has hit his/her stride. Always a pleasure.


  46. gummitch Says:

    dbadass Says:

    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look.

    Or a whale tail. That’s very attractive.


  47. gummitch Says:

    Badmoodman Says:

    - - There’s a girl at my gym (and I mean girl) who has a tramp stamp that says, Deeper, Harder. Nice, huh?

    Classy. Very classy.


  48. jay_severin_has_a_small_pen1s Says:

    I wonder how those abstinence pants will look crumpled up on my bedroom floor?


  49. Zooey Says:

    Keltoi Says:
    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look

    But - exposing the womb broom goes too far.

    June 6th, 2008 at 2:20 pm

    Gee thanks, now I have to go claw out my eyes — AGAIN!


  50. LividLib Says:

    Badmoodman Says:

    “There’s a girl at my gym (and I mean girl) who has a tramp stamp that says, Deeper, Harder. Nice, huh?”

    Let me guess - she loves doing squats?


  51. Zooey Says:

    Oops, I smooshed together dbadass’ and Keltoi’s comments. :|

    To give credit where credit is due, dbadass came up with the asscrack & muffin top sickness. :P


  52. leftcoast Says:

    Zooey Says:
    Have some fun at TheZoo today. :-)

    Thanks for the link.
    http://tpzoo.wordpress.com/ 2008/ 06/ 06/ lets-have-some-fun/ #comment-64562


  53. Zooey Says:

    Thanks for stopping by leftcoast!


  54. Keltoi Says:

    Zooey Says:
    ——————————————————————————–

    Keltoi Says:
    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look

    But - exposing the womb broom goes too far.

    June 6th, 2008 at 2:20 pm

    Gee thanks, now I have to go claw out my eyes — AGAIN!

    I refuse to suffer alone.


  55. IgnoranceIsNotBliss Says:

    Okay, excuse my ignorance but what the hell is a “tramp stamp”?


  56. octamethyl Says:

    Abstinence makes the heart grow fonder?
    More like…
    Abstinence makes the church grow fondlers.


  57. Badmoodman Says:

    #56: Okay, excuse my ignorance but what the hell is a “tramp stamp”?

    - - a tattoo a woman gets right along her waistline, or lower, in the small of her back.


  58. Doc Rock Says:

    Mendacity, mendacity, all is mendacity.


  59. chai Says:

    Those are nice “warmups” for cozying up on Daddy’s lap at the “purity ball”. Daddy’s little girl!

    Sick bunch.


  60. IgnoranceIsNotBliss Says:

    Thanks for the explanation Badmoodman. I’m going with Zooey now and claw my eyes out AGAIN.


  61. nanlichi Says:

    I am calling bullshit on Keltoi’s conversion. Maybe a slight migration leftward, and a welcome one. Keltoi has always been a notch above, and has never exhibited sycophant qualities. You sir, are no Arianna Huffington.

    Keltoi brings a position that is somewhat right of most, but does it in a persuasive and not polarizing way. There’s a lot more room in the middle than KKKarl would have you believe.

    Womb broom! That is a good one.


  62. ralph the wonder llama Says:

    I’m inclined to agree with you, nanlichi, that it’s not really a conversion. I still expect Keltoi to put up some good arguments.

    My observation was that he’s gotten off a few cracking jokes the last few days, and that the threads he has chosen to add his voice have been about issues where he’s aligned with progressives.

    Maybe he’s right. Maybe it is the result of him embracing his inner troll.


  63. Exit Stage Left Says:

    Keltoi Says:
    But - exposing the womb broom goes too far.

    Where I’m from, a moustache is a womb broom :)~


  64. mauro7inf Says:

    Eh. There’s nothing wrong with abstinence. I don’t see what the big deal is with the pants. If people want to abstain, so long as I get to have sex, whatever.


  65. dbadass Says:

    gummitch Says:
    ——————————————————————————–

    dbadass Says:

    It isn’t the asscrack, it’s the “muffin top” lapping over the rolled down waistband that’s the really makes the look.

    Or a whale tail. That’s very attractive.

    ——
    The whale tail, muffin top, tramp stamp trifecta. It makes a dad proud. Add the exposed bra straps and she’s da bomb


  66. Exit Stage Left Says:

    I’m thinking about sending some of those abstinence pants to a couple of my ex-wives as gifts :)~


  67. nanlichi Says:

    ralph,

    I don’t know that I want a progressive Keltoi, I like to hear the arguments from the other side. We definitely don’t have a nut hold on the truth and he exposes the cracks in our thinking sometimes.

    (The nut and the cracks references are to keep this post on topic, not just gratuitously trashy references.)


  68. ralph the wonder llama Says:

    We’re in total agreement, nanlichi. I wish there a couple more TPers like Keltoi. It would make the conversations a little more lively. Trolls get so boring after a while. How many black eyes can you give them?


  69. ForTruth Says:

    IF a chick is doing all the other stuff, like whale tales, tramp stamps, etc. The womb broom is shaved by that time. At least in my region.


  70. LividLib Says:

    I can see it now! All across America, Daddy’s little girl trying to explain the crusty stain on her abstinence pants.

    Or

    Daddy’s little girl dressed in abstinence pants kneeling before the porcelain god, puking her guts out with morning sickness.

    Abstinence my arse!


  71. upright left Says:

    ______
    ralph the wonder llama Says:

    Kind of like “Warning Explicit Content” T-shirts. It will probably come to symbolize, if not the opposite of its literal message, then at least the silliness of the sanctimony behind the message.

    And if young girls want to proclaim their chastity, more power to ‘em.

    June 6th, 2008 at 2:03 pm
    ______

    Teen girls definitely need to be told they are sanctimonious if they aren’t sexually active. Lots of lovely lib comments directed at little girls. Even coming up with this little gem:

    chai Says:
    Those are nice “warmups” for cozying up on Daddy’s lap at the “purity ball”. Daddy’s little girl!

    And calling someone else sick? The ever rising level of discourse. ;)


  72. Anacher Forester Says:

    If you’re shopping at Kmart, chances are you didn’t wait for true love or abstinence.

    -AF
    Andrew Sullivan Is A Fraud


  73. Trittydi Says:

    What? Why not Chastity Belts? Then Daddy can lock the goods up.

    How about a pair for Junior? Don’t tell me the boys don’t have a comparable product available?
    *


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