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Wall St Consultant Frank Luntz Pens Memo On How To Channel Economic Anxiety Into Protecting Wall St Abuses

Frank Luntz

Frank Luntz

Last Saturday, at the lobbyist-organized GOP retreat, President Obama called out GOP strategist Frank Luntz for pursuing tactics meant to simply “box in Obama” rather than pursue substantive policy debate. True to form, Luntz has released a new memo — obtained by the Huffington Post — which lays out the arguments and language Republicans should use to kill financial reform. Luntz, who gained national recognition for his role in shaping the buzzword-heavy Contract for America with Newt Gingrich in 1994, has built a sizable business selling his messaging advice to both corporations and Republican campaigns.

The new memo instructs opponents of financial reform to simply lie about reform legislation, and to twist economic anxiety resulting from the recession into fear of any government effort to fix the underlying cause of the financial crisis. The most dishonest argument is that financial reform would “punish” taxpayers while rewarding “big banks and credit card companies.” In reality, top financial industry lobbyists are not only fighting proposed oversight regulations, but have said recently that they are opposed to “any regulation” at all.

Luntz, ever the publicity hound, leaks his memos out to the media to claim credit for the Republican charge against reforming Wall Street. While he is certainly a driving force behind much of the GOP misinformation, a closer look at his client list reveals that he is in fact being paid by the finance industry:

Luntz client Ameriquest Mortgages: The proposed Consumer Financial Protection Agency (CFPA) would eliminate predatory mortgages. Ameriquest, America’s “sub-prime leader,” has been prosecuted by Attorney General Richard Blumenthal for inflating property values so borrowers could get bigger loans, imposing upfront fees without reducing interest rates as promised, and intentionally deceiving lenders with hidden penalties and interest rates on final loan documents.

Luntz clients Merrill Lynch and Bear Stearns: Under proposed financial reform, big banks, like Luntz clients Merrill Lynch and Bear Stearns, would face a new structure designed to police financial products, prohibit predatory ones, and require clear forms and disclosures. The CFPA would also help regulate hidden bank fees and other bank abuses.

Luntz client American Express: The CFPA would regulate the credit card industry, preventing predatory interest rates and fees.

Nearly every attack recommended by Luntz is not grounded in reality. For instance, he calls for opponents of reform to label a CFPA head an “unaccountable” “czar.” But the legislation clearly states that the CFPA’s Director would be appointed by the President, and then confirmed by the Senate. Luntz also charges that reform advocates are behind “lobbyist loopholes” in the bill. However, the most controversial loophole was inserted by Rep. John Campbell (R-CA), whose amendment allows an exemption for auto dealers. Of course, Campbell still tried to kill financial reform once it arrived on the House floor.

Confusing the public is the point of Luntz’s work. In an interview explaining his smears against health reform, Luntz told the New York Times last year that it did not matter what the actual policy offered — he would still call it a “Washington takeover.”



62 Responses to “Wall St Consultant Frank Luntz Pens Memo On How To Channel Economic Anxiety Into Protecting Wall St Abuses”

  1. Leftside Annie, brought to you by Veridian Dynamics says:

    Wow. Getting paid huge bucks advising corporations and pols to lie to the American people.

    That’s the essence of Republican conservatism.


  2. EnnuiDivine (a wholly owned and operated subsidiary of Hexxon) says:

    Frank Luntz + nearly unlimited corporate financing of campaigns against the politicians seeking to regulate said corporations = no actionable reform. Ever.

    Luntz is extremely good at what he does; being a souless, malicious liar who’s sole purpose in life is to obfuscate, deny, corrupt, deceive and instill a sense of overwhelming fear into the public takes a great deal of innate skill.

    I’m surprised he hasn’t started a consulting firm with Frank Gaffney.

    Just imagine: Luntz instilling fear and paranoia through ceaseless corporate-funded ads about an imminent oil shortage or creating a whisper campaign about the “threat” of Iranians infiltrating our government…and Gaffney beats the war-drums for a tactical neutron bomb strike against Iran. Kill everyone in sight, leave the precious oil refineries intact. And all without a single American death! USA! USA! USA!


  3. noseeum... brought to you by Warmer Weather says:

    caption…

    “Mommy, can I go to the mall with Dick and George?


  4. Zimzone says:

    Luntz is a media pimp.

    Repubs are his
    ‘Ho’s.

    Trolls drive the Limo.


  5. tombaker says:

    sheesh,

    some say ashley dupre was good…

    how could they overlook mr. luntz.


  6. Badmoodman says:

    Luntz has released a new memo…which lays out the arguments and language Republicans should use to kill financial reform.

    – - A review: “In his new book, What Americans Really Want…Really, Luntz dreams of a new era of “familial responsibility,” noting that “the family is the perfectly scaled security net for every human being.” If this doesn’t warm the heart of every “Leave It to Beaver”-nostalgic, Palin-crazed conservative out there, I don’t know what would.

    But, like so many of Luntz’s assertions and interpretations, this prescription has less to do with the unvarnished views of the American public than with the ideological preferences of the author. I have little doubt that Luntz has come to believe that he has got the inside scoop on the American soul. But after reading his book, I am mostly convinced that Luntz continues to aggressively conflate what Americans really want with what he really wants them to want.”


  7. missmolly says:

    Wow. Imagine being so hungry for publicity that one would actually leak memos advising others to lie — just to call attention to oneself. But I guess Luntz has nothing to fear — Fox News already demonstrated that lying is a protected right.

    What amazes me is that even though these turds lie and admit they lie, the trolls still accept their word as gospel and will defend it with every post. What’s in it for them? It’s got to be something more than just a nickel a post.


  8. Jane E. Schneider says:

    Gads, he looks like a slightly grown-up Beaver – can I holler at him?


  9. Insidious Prophet says:

    Who dresses this evil dweeb?


  10. COProgressive says:

    TRUTH! TRUTH? We don’t need no stinkin’ TRUTH.

    This is the PR business! We’re molding the minds of America.


  11. mike from Arlington says:

    So, can this stuff be put into a 30 second infomercial and run 24/7 of Fox Noise?


  12. EnnuiDivine (a wholly owned and operated subsidiary of Hexxon) says:

    COProgressive says:

    ——————————————————————————–

    TRUTH! TRUTH? We don’t need no stinkin’ TRUTH.

    This is the PR business! We’re molding the minds of America.

    “We ain’t in the truth-telling business. We in the killing reform business. And brother, business is BOOMING

    With apologies to Aldo Raine.


  13. Insidious Prophet says:

    Sounds like mass social engineering of the right.


  14. This Wayne A. Schneider comment made possible by Zoloft says:

    People might try to tell you that Frank Luntz is a person without honor, that he can’t be trusted, that whenever you hear him assert something you can be sure the opposite is probably true, that he would lie just to make a buck off your mother…

    I’m sorry, the note I had stopped there.


  15. DreamsofProgress says:

    More lies, deception, and attempted brainwashing from the right.

    Government takeover.

    Bureaucracy.

    Lobbyist loopholes.

    LOOK AT ME SHINY SCARY WORDS VOTE FOR ME I CAN TERRIFY THE NATION!


  16. Chrome Child - sponsored by Hudsucker Industries® says:

    The sad thing is, Luntz admits how big of a scam he’s running; dozens of others will say so.

    Guess what happens to the Neo-Con base when he throws out a little double-speak and a few buzzwords?

    Answer: All of the stuff he says is right!

    Neo-Con Sheople followers: “We must save the country from reform, progress, regulation and thinking!”

    *Corporations nod with delighted feelings of the soulless shouting louder and louder*


  17. draftedin68 says:

    I’m not positive…

    …but I think “luntz” is Yiddish for “A manure salesman with a mouthful of samples.


  18. Bob says:

    There’s your modern-day Goebbels.

    I think he writes the ‘newsletter’ I get from my rep. Every sentence contains at least one of those scary soundbite phrases that really doesn’t make sense given a second or two of thought.


  19. pags2 says:

    This is exactly why the Dems need to keep their message simple. To counter Luntz’s attacks, the Dems should be calling the banks the Wall Street casinos. It is true,simple and to the point that people can latch on to. This message should be repeated every time the bank regulations come up.


  20. evangenital says:

    Will someone please buy that schlub a new hairpiece?


  21. mary lacewing says:

    I yelled out, “Yes!”, at the tv on Friday night while watching the Q&A on MSNBC when Obama called out Luntz.

    But then it ocurred to me that Luntz is such an egomaniac that, even though he was being called out in a bad way, in his mind any kind of attention is good attention so he was probably pleased.

    “So Mr. Luntz, what do you do for a living?”. “Lie”.
    His mama must be so proud.


  22. Jane E. Schneider says:

    “In an interview explaining his smears against health reform, Luntz told the New York Times last year that it did not matter what the actual policy offered — he would still call it a “Washington takeover.”

    And I noticed Mike Pence, in denying the “Party of No” label, still refers to heathcare reform as “a government takeover of health care.” Makes ya wonder if any of these politicians actually believe what they’re saying, or if they just don’t care that all they do is lie.


  23. bizarrobrain (Sponsored by Tysons chicken in a tube!) says:

    Frank Luntz is just another Republican liar. You’ve got nothing but venom corporate boy.


  24. mary lacewing says:

    Jane,
    I’m going to go with:

    “they just don’t care that all they do is lie.”

    These men have no honor.


  25. pags2 says:

    The Republicans will continue to use the words “government takeover.” This is why you have to beat them at their game. Dems need to come up with their own sound bites to keep Luntz off balance. When Dems words start sticking Luntz will lose his effectiveness and his job.


  26. mary lacewing says:

    Brad Friedman:
    Frank Luntz is a Liar

    (is that a toupee?)

    David Sirota:
    Frank Luntz: I Am A Paid Liar, But Aren’t I An Awesome One?

    Last year it was reported that Luntz was going quit the lying-for-political-advantage biz and move to Hollywood:

    Asked why he would give up a lucrative career in political manipulation, Luntz said, “I’m tired of selling reality. Reality sucks. It’s mean. Divisive. Negative. What Hollywood offers is a chance to create a new reality, in two hours time.”


  27. Zimzone says:

    Shorter Luntz: ‘That purity test wasn’t meant for ME!’


  28. Conservatism is my Anti-drug says:

    This comment has been voted down. Click to read.


  29. bizarrobrain (Sponsored by Tysons chicken in a tube!) says:

    Conservatism needs to lay off the drugs is still full of shit.


  30. christopher wiwi says:

    This guy is the epitome of the Re-pukes and their IDEOLOGY which is…….HYPOCRISY,lies,Deceit and misinformation in other words party ideology first and country comes after the hypocrisy,lies,deceit and misinformation.


  31. Conservatism is my Anti-drug says:

    This comment has been voted down. Click to read.


  32. mary lacewing says:

    pags2 says:

    This is why you have to beat them at their game.

    That was the best thing that came of out Obama’s “budget freeze”. It really wasn’t totally true but phrases like that stick.


  33. mary lacewing says:

    Either we have a poser here or a hopelessly brainwashed fool.


  34. TXProgressive says:

    How does that slimeball look himself in the mirror every morning?

    There’s a special place reserved for folks like Luntz.


  35. Conservatism is my Anti-drug says:

    This comment has been voted down. Click to read.


  36. sscncturn64 says:

    Damn, he is one ugly redhead. He is so uptight, He needs to get laid. Are there any women on TP that would volunteer to do this wingnut? He is a typical rightwingnut POS who turns everyone off, especially women.


  37. Conservatism is my Anti-drug says:

    This comment has been voted down. Click to read.


  38. bizarrobrain (Sponsored by Tysons chicken in a tube!) says:

    Conservatism is my Anti-drug,
    So what do you think about Rush Limbaugh and his obsession with Dominican boys?


  39. Conservatism is my Anti-drug says:

    This comment has been voted down. Click to read.


  40. This Wayne A. Schneider comment made possible by Zoloft says:

    this country was built for strong willed god fearing white capitalists

    Please stop sharing your masturbatory fantasies with the rest of the world.


  41. bizarrobrain (Sponsored by Tysons chicken in a tube!) says:

    Conservatism is my Anti-drug says:
    that is just a rumor, if it’s true than hes a disgusting excuse for a human.


    IMHO if the rumor is true…that’s the not the top reason why Rush is a disgusting excuse for a human being. There are lots of things to pick from. Just saying.


  42. This Wayne A. Schneider comment made possible by Zoloft says:

    that is just a rumor, if it’s true than hes a disgusting excuse for a human

    He’s a disgusting excuse for a human even if it isn’t true.


  43. belaccifer lacca says:

    This Wayne A. Schneider comment made possible by Zoloft says:

    very true, Wayne… very true.


  44. mary lacewing says:

    It just ocurred to me that Luntz is basically one big fat troll!


  45. belaccifer lacca says:

    OT- Great Budget Graphic from the NYT
    Sorry if everyone has already seen it, I just found it.

    http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp



  46. pags2 says:

    mary lacewing says:
    That was the best thing that came of out Obama’s “budget freeze”. It really wasn’t totally true but phrases like that stick.

    But the voters heard “budget freeze” and that makes it hard for Republicans to run on the big deficit. The voters have a short attention span and that works to benefit of the Dems in every district and state.


  47. Levi the Oracle says:

    Conservatism is my Anti-drug@31 flagged for racism.


  48. DirtyLibrul says:

    I will never wear adidas again.


  49. QXXIX says:

    @37 flagged for homophobia.


  50. labman57 says:

    “Hypothetical interview with any top GOP politician, pundit, or strategist:
    “The bank bailouts and in-house bonuses on Wall Street have gotten out of hand. The Republican Party speaks for, and works on behalf of the Joe 6-packs and Sarah soccer moms out there.”

    So you are in favor of major regulatory reform of the banking industry?

    “Uh, no. The federal government should stay out of the affairs of big business.”

    So what exactly ARE you proposing?

    “Proposing? Nothing. It is not the role of the Republican Party to propose any viable solutions to the problems facing the nation. Our job is simply to oppose any and every proposal emanating from the White House.””


  51. EugeneDebs says:

    Conservatismisyour koolaid

    My GOD you are a stupid, mindless pile of dogshit. I didnt beleive it possible to be so stupid and so brainwashed at the same time


  52. Skywatch says:

    With a hat tip to Penn and Teller:

    “EFF YOU FRANK!”


  53. USCKitty =^..^= the official oracle of the Most Holy Chloe says:

    Conservatism is my Anti-drug says:
    This comment has been voted down. Click to read.

    sscncturn64 says:

    Damn, he is one ugly redhead. He is so uptight, He needs to get laid. Are there any women on TP that would volunteer to do this wingnut? He is a typical rightwingnut POS who turns everyone off, especially women.

    Sex crazed liberal butt fuskers make me sick

    Hmmmm, UP TEH HOMO VIRUS INTAKE…He is having the wrong reaction to it…


  54. ElBruce, owned and operated by NewsCorp, Inc. says:

    I’m glad we’re starting to see this information publicized before they float it to the MSM. This way they’ve got to think twice on whether they’ll be called on taking marching orders from a political hack.


  55. robtk3 says:

    Frank, your mother called. She wants her stain back.


  56. linzloo08 by Kaiser Permanente says:

    Shouldn’t his mom be ashamed for having him?


  57. Cats r Flyfishn (sponsored by Reiki, the Free Energy Source) says:

    Here’s something we can do… get bumper stickers or window decals that say the following: “We Want Our Money Back. Tax the Big Banks”.


  58. Pennlady says:

    Luntz is a regular on FAUX. That says it all.


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  60. SPO says:

    So let me get this straight… There’s American citizens like Frank Luntz who believe LYING to the American PEOPLE is the right way to go. Rather than reform and regulate those that participated in the CORPORATE CRIME WAVE that almost destroyed the US economy.

    I’ve been looking at the Luntz background and I don’t think we need any more proof this man is at best a HO for the rich and powerful, at worst a TRAITOR to everything the USA stands for.

    I’ve researched the AM Radio Free Conservative/FOX News propaganda machine and it turns out spokespersons like Luntz, Beck, Hannity are working for foreign special interests that want to “divide and conquer” the American PEOPLE. Rupert Murdoch’s News Corp. is now controlled by Saudi Prince Alwaleed.

    NOTE: (did you see the video of Ailes, O’Reilly, Hannity, Beck and the rest of FOX news puppets lining up t0 kiss the right shoulder of the Saudi Royals. It’s even more sickening than all the hand holding/kissing Bush Jr. used to do at the ranch in Crawford TX. Bush resembled a smitten school girl ever time he was in the presence of BIG OIL.

    These Conservative morons are always preaching about fighting terrorism but they allowed the Saudi Royals and Communist Chinese to do a hostile takeover of our most valuable industry and resources.

    Thanks for NOTHING you right-wing monkeys…

    consciousmc.blogspot.com


  61. karadagli61 says:

    Conservatism needs tolay off the drugs is still full of shit.



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