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VIEWPOINT: The Secret To Better Writing, Speaking, Blogging And Tweeting

Van Jones has written, “To get our ideas out there, progressives need to communicate more powerfully. We aren’t failing to come up with good solutions. We’re failing in explaining them to the American people.”

Two millennia ago, the Greeks and Romans discovered and developed the art of being memorable and persuasive, known as rhetoric. It was then raised to high art in English by Elizabethans like Shakespeare and the King James Bible translators.

Rhetoric — the systematic use of the figures of speech – is the scaffolding of Lincoln’s and Churchill’s most brilliant oratorical constructions, but it is hardly taught any more today.

Yet research by modern social scientists and the advertising industry demonstrates that the figures are essential to being memorable, a key reason why most successful ad campaigns and candidates use them.

In my new book “Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga,” I discuss the key rhetorical strategies of history’s greatest communicators:

  1. Use short, simple words.
  2. Repeat, repeat, repeat. Repetition is the essential element of all persuasion.
  3. Master irony and foreshadowing. They are central elements of popular culture, modern politics, and mass media for a reason—they help us make sense of the stories of our lives and other people’s lives.
  4. Use metaphors to paint a picture, to connect what your listeners already know to what you want them to know. Metaphors may be the most important figure as well as the most underused and misused.
  5. Create an extended metaphor when you have a big task at hand, like framing a picture-perfect speech or launching a major campaign.
  6. If you want to avoid being seduced, learn the figures of seduction. If you want to debunk a myth, do not repeat that myth.

These tools can be applied to improve the effectiveness of your writing, speaking, blogging — even your Tweeting.

Van Jones says “Language Intelligence is the progressives’ field guide in the war of ideas. If you liked Lakoff’s Don’t Think of An Elephant, you’ll love Language Intelligence.” We can win this fight if we use all of the weapons at our disposal.

NEWS FLASH

Inmates Forced Into Gladiator-Style Fighting By St. Louis Jail Guards | A group of current and former inmates filed a federal lawsuit against the St. Louis city workhouse on Friday, claiming guards forced them to fight each other in gladiator-style combat. The class-action suit claims guards took away inmates’ food and privileges and attacked them if they refused to fight. The “Workhouse Gladiators” say they were also denied medical care for the serious injuries resulting from the fights, which included a broken jaw. They are seeking injunctive relief along with $100 million in punitive damages, and their attorneys are also requesting to get the inmates transferred out of the jail immediately for their safety. The lawsuit was filed after security cameras caught officers Dexter Brinson and Elvis Howard forcing two of the plaintiffs to fight. Brinson and Howard were arrested in June.

Election

Paul Ryan Claims He Didn’t Know He Signed Letters Asking For Stimulus Funds

During an interview with Fox News’ Carl Cameron on Saturday, Paul Ryan tried to explain why he denied requesting stimulus funds for a local energy company in 2009 after voting against and demagoguing the Recovery Act. “My office sends tens of thousands of letters to various federal agencies. This went through what we call my case work system, where it was treated as a case work request for a constituent,” Ryan said. “It wasn’t my intention to send letters supporting the stimulus”:

RYAN: I didn’t know about those letters until very recently when they were brought to my attention because they went through our constituent case work system and I take full responsibility for that. The point I’m trying to make is, the stimulus was a failure

Watch it:

But the letters — at least five in total — are all signed by Ryan in different ways, suggesting that he or an aide hand-signed the documents. “Recovery Act” is also prominently written in the very first line:


Climate Progress

Addressing Our Looming Climate Bankruptcy

by Frank Lowenstein, via Planet Change

The economic crash of 2008 motivated many of us to pay closer attention to our finances, and we are beginning to see the benefits: Americans’ savings rates have increased roughly four-fold since the record low of 2005; debt-to-income ratios are down 22 percent since late 2007. This makes good common sense. None of us want to join the wave of millions of Americans who have had to file for bankruptcy as their personal finances collapsed in the face of unexpected stresses – loss of a job, collapse of a home’s value, decline in stock prices. Sometimes bankruptcy came when stresses piled on, as when the loss of a job deprived a family of health insurance and then a medical emergency hit.

The financial crisis took most of us by surprise, even though economists and experts in the banking industry had been warning of looming disaster for months or even years. And it was not a pleasant surprise; those bankruptcy statistics translate into homelessness, suffering, and anxiety.

Just as unsustainable debts, freewheeling lending practices and ignored financial warnings led up to the economic melt-down of 2008, so as a nation we have ignored warnings of climate change’s impacts. But this latest season of heat and drought, is driving home to many of us, that in order to protect our families from needless impacts, we need to take steps to avoid looming climate bankruptcy.

Much as people spent freely from savings and allowed their personal debt to climb in the early 2000s, as a society we are rapidly depleting carbon stored in our forests and in deposits of coal and other fossil fuels underground. By releasing too much carbon dioxide into the air, we are tipping the atmosphere’s balance sheets into the red — causing our air, lands and waters to heat up. July was the hottest month ever in U.S. history; triple-digit temperatures have been common across the West and the Southeast.

And that heat is more than just uncomfortable — it threatens the lands and waters we depend on and disrupts our economy and our lives.

Last month, the Des Moines River in Iowa hit 97 degrees and tens of thousands of fish died. Temperatures in a 2,500-acre lake that cools a nuclear power plant in Illinois surpassed 100 degrees, threatening the ability of the plant to keep operating. Corn and soy yields are down and food prices likely headed up as excessive heat has baked the soils of the Midwest. Barges are grinding to a halt on rivers too low to move them. Extraordinary forest fires in the American West have been blazing since June. And high school football players in Georgia are finding their practices curtailed — it’s just too hot to play safely.

This is what climate bankruptcy looks like: charred homes from fires in Colorado; suffering in stifling, power-less homes across the East; barren fields in the parched, baked breadbasket of the Midwest. And new research from NASA scientists documents what most Americans already realize: that climate change is the only credible explanation for the extreme, destructive heat waves we have experienced around the world over the past decade.

And as we see the impacts of excessive heat on of power production, food and water, it becomes increasingly clear that the more CO2 we pump into the atmosphere, the more changes we’ll need to make in our lives to stave off disaster and discomfort.

So what should we do to keep ourselves out of climate bankruptcy?

First, we need to reduce our personal and national carbon emissions. We are making progress: Carbon emissions in the United States are down 7% from 2007 to 2011 as utilities shift from coal to cleaner-burning natural gas, consumers buy more efficient cars and businesses realize that saving energy saves money.  But we can and must do much more, starting with putting a price on carbon and pursuing other societal incentives (such as new fuel efficiency standards) to reduce carbon pollution from all sectors of our economies. California has led the way, with laws that sharply drive down that state’s carbon emissions through 2050, and analyses published in Science showed that the economic costs of those policies will be modest.

Individual actions can also make a difference. You can get ideas to address your own carbon habits and contribute to collective belt-tightening, by visiting The Nature Conservancy’s Carbon Footprint Calculator.

Beyond that, our cities and communities need to be prepared for the “new normals” we are already experiencing. To that end, many large cities — Chicago, Boston and New York, for example — have developed climate adaptation plans. Get in touch with your municipal officials to find out what they are doing to plan, and how you can help.

And then there’s making your own plans to adapt. As Sarene Marshall suggested in a recent blog, climate change may require us to adjust the timing of family activities —whether that’s to consider a September vacation instead of one in July, or swapping your lunchtime tennis game for a night-time one under the lights.

As the recent heat and the latest science both make clear, we need to move quickly to adjust our use of carbon. Otherwise, the adjustments we’ll need to make in our lives and our economy to cope with climate bankruptcy will make those needed to prevent it look trivial.

Frank Lowenstein is Climate Adaptation Strategy Leader for The Nature Conservancy. This piece was originally published at Planet Change and was reprinted with permission.

Health

Ryan Touts Medicare Program He Wants To End At Florida Rally

Paul Ryan doubled down on the GOP’s strategy of staying on offense against criticisms of his plan to partially privatize the Medicare program for future retirees and defended the proposal during an appearance with his 78-year-old mother in The Villages, Florida Saturday morning.

Without explaining how the program would change for the next generation, Ryan rallied the mostly 55-and-older crowd by pledging to protect the existing government-run program that his plan would radically restructure and criticizing President Obama for cutting $716 billion out of Medicare. The House Budget Committee Chairman and most House Republicans actually voted to preserve the $716 billion in savings in the GOP budget, though Romney and Ryan promised to restore the cuts to Medicare earlier this week.

But where Ryan fell short on specifics, he was long on attacks. Below are five myths Ryan told seniors as he sought to transform his unpopular Medicare plan into a political asset:

CLAIM FACT
RYAN: “The President raided $716 billion from the Medicare program to pay for the Obamacare program.” Obamacare’s $716B in Medicare cuts, which Ryan included in the GOP budget, would slow the growth of Medicare over the next decade (2013-2022) and would not affect seniors’ benefits. Instead, the savings would eliminate overpayments to private insurers, reform provider payments to encourage greater efficiency, tie reimbursements to improvements in economic productivity, and reduce fraud and abuse. As a result, the solvency of the Medicare trust fund is extended by 8 years.
RYAN: “He puts a board of 15 unelected, unaccountable bureaucrats in charge of Medicare, who are required to cut Medicare in ways that will lead to denied care for current seniors.” The Independent Payment Advisory Board (IPAB) is tasked with making binding recommendations to Congress for lowering health care spending should costs increase too rapidly. The panel’s plan will modify payments to providers but cannot “include any recommendation to ration health care, raise revenues or Medicare beneficiary premiums…increase Medicare beneficiary cost- sharing (including deductibles, coinsurance, and co- payments), or otherwise restrict benefits or modify eligibility criteria” (Section 3403 of the ACA). Its members are appointed by the president but confirmed by the Senate. Ryan himself proposed two IPAB-like structures in a 2009 health plan.
RYAN: “One out of six of our hospitals and our nursing homes will go out of business as a result of this. Four million seniors are projected to lose their Medicare Advantage plans that they enjoy and they chose today under this Obamacare plan.” Far from destroying Medicare Advantage, the choices available through the program are “stronger than ever.” Premiums for the program are lower and enrollment has increased since Obamacare became law. Studies have also shown that the provider cuts in the law will lead doctors and hospitals — who will see an influx of new patients enter the health care system as a result of reform — to improve productivity and efficiency, resulting in substantial savings throughout the health care system.
RYAN: “Our solution to preserve, protect and save Medicare does not affect your benefits [for those 55 or older].” By repealing Obamacare, Romney and Ryan would affect the 16 million seniors receiving preventive benefits without deductibles or co-pays as a result of the law and the current beneficiaries who have saved more than $3.9 billion on prescription drugs. Romney/Ryan’s plan to introduce “premium support” into the Medicare system could also increase premiums for existing beneficiaries as private insurers lure healthier seniors out of the traditional Medicare program.
RYAN: “[F]or those of us who are younger, when we become Medicare-eligible, we get a choice of guaranteed coverage options, guaranteed affordability, including traditional Medicare.” Under the Romney/Ryan plan, future retirees will have a choice of traditional Medicare or private insurance and will receive a pre-determined government “premium support” payment with which to purchase coverage. That support will not keep up with health care costs and seniors could pay up to $5,900 more by 2050. The plan saves the federal government money by shifting costs to beneficiaries, but does not say how it will lower health costs throughout the health care system.

Climate Progress

Ocean Health Study Raises Concerns, Offers Some Hope

by Ben Bovarnick

A comprehensive study of global oceanic health gave the world’s oceans a score of 60 out of 100.

The Ocean Health Index, produced by an international team of scientists, policymakers, and conservationists, assessed the vitality of 171 coastal countries and territorial regions in ten categories, including ecological characteristics such as “Coastal Protection,” “Biodiversity,” and sustainable seafood harvests, and economic qualities like “Coastal Livelihoods and Economies” and “Tourism and Recreation.”

The study is “the first comprehensive global measurement of ocean health that includes people as part of the ocean ecosystem,” and is designed to help strengthen national and regional efforts to preserve our coastal environments and evaluate marine health.  Dr. Mike Fogarty of NOAA’s Northeast division said “the index will complement the agency’s efforts” to manage ocean ecosystems under the 2010 National Ocean Policy.

National scores ranged from an 86 for the uninhabited Jarvis Island to a 36 for Sierra Leone, whose seas have received little protection due to prolonged civil war. The worldwide average of 60 “gives us a lot of concern, but also a lot of hope,” said Ben Halpern, one of the leaders of the project.  The study found that industrialized countries with greater resources to protect their coasts tended to score better than developing countries.

The United States ranked 26th, with a slightly above average score of 63.  The breakdown included a score of 97 for Coastal Livelihoods and Economies, but also a 25 for harvesting seafood sustainably. The Center for Ocean Solutions Science Director Larry Crowder said that the score reflects “reasonably depleted” American fish stocks, but “trends in recent legislation have us on a track of rebuilding those stocks,” and “fisheries should be getting better, based on actions we’ve already taken.”

As detailed by the Center for American Progress, healthy oceans provide a wealth of resources that can act as strong economic drivers. In 2009, coastal industries contributed $153.1 billion to the U.S. GDP, including $82.1 billion from tourism and recreation alone.

The ability to monitor and compare ocean health is an important tool for effectively managing and preserving coastal economies. The Ocean Health Index represents a positive step toward international efforts to monitor the seas, which will allow researchers to better understand the impact humans have on marine environments — along with the benefits countries reap from them.

– Ben Bovarnick

Election

Ohio Secretary Of State Removes Democratic Members Of Election Board For Supporting Weekend Voting

In a dramatic move, Ohio Secretary of State John Husted immediately suspended two Democrats on a county election board after they voted to allow weekend voting.

Earlier, Husted issued a directive canceling weekend voting statewide. In 2008, Ohio offered early voting on the weekends and thousands of voters cast their ballot during that time.

Husted issued an ultimatum to Dennis Lieberman and Tom Ritchie Sr., members of the Montgomery County Eleciton Board, to withdraw their resolution to maintain weekend hours or face suspension. The Dayton Daily News has more:

But in their afternoon meeting, Lieberman, an attorney and former county Democratic Party chair, refused to withdraw his motion, arguing both that his motion did not violate the directive, and that it was best for local voters. He acknowledged that the move could cost him his BOE job.

I believe that this is so critical to our freedom in America, and to individual rights to vote, that I am doing what I think is right, and I cannot vote to rescind this motion,” Lieberman said. “In 10 years, I’ve never received a threat that if I don’t do what they want me to do, I could be fired. I find this reprehensible.”

The Obama campaign has filed a law suit in federal court to restore weekend voting.

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