"Apparently, a Tumblr Wasn’t Enough…"
…because Steve Stoute took out a full-page ad in the New York Times asking “Who is Arcade Fire????”
Who Is Arcade Fire Tumblr
(Yes, I read the Sunday New York Times dead-tree edition. And yes, I read Sunday Styles. After the front page, before Week In Review.)
x-posted at Joshua Malbin.