One of the big dynamics in the debate over SOPA and PIPA is who’s getting money from whom. The entertainment industry’s currently spending a great deal more on lobbying than the tech community is; MPAA Chairman Chris Dodd has threatened to turn off Hollywood campaign contributions to Democrats if SOPA or a form of it doesn’t pass; and both Democrats and Republicans are attempting to position themselves for the future. What a big, and usefully clear, New York Times story about Apple’s decision to move much of its work overseas makes clear, though, is while the tech industry may eventually have more to offer in terms of lobbying cash and campaign contributions, it may not have much to offer Democrats in terms of creating critically important American manufacturing jobs. In a conversation between Steve Jobs and President Obama before the former’s death, the Times reported that this exchange took place about the Apple jobs that have moved overseas:
Why can’t that work come home? Mr. Obama asked.
Mr. Jobs’s reply was unambiguous. “Those jobs aren’t coming back,” he said, according to another dinner guest.
The president’s question touched upon a central conviction at Apple. It isn’t just that workers are cheaper abroad. Rather, Apple’s executives believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most Apple products.
It’s absolutely true that there would have to be radical changes in the American economy to retrain workers, to move huge parts of the supply chain back to the United States, and perhaps most difficult, to get American workers to expect a vastly different standard of living or to get Apple executives to accept slower development times and more expensive production costs. I’d argue that American workers have already made substantial compromises on the former proposition. But I don’t foresee a future where companies are going to move toward the latter out of the goodness of their own hearts. There’s no question that companies have a right to maximize profits, and that if they don’t care how they’re perceived or about creating a sense of moral obligation to buy their products, they have every right to produce their products wherever and under whatever conditions they can get away with. But if they’re going to take that approach, I sort of wish they’d be as blunt about it as possible, so we don’t risk mistaking shiny toys for some sort of greater good.