For two Super Bowls in a row, Chrysler’s been the company to watch, first dropping gorgeous art-deco spot about the revitalization of Detroit starring Eminem and a gospel choir, and this year, rolling out Clint Eastwood for an ad that sounded as much like an Obama campaign message as a pitch for cars:
The team behind both ads is Wieden + Kennedy, based out of Portland, Oregon. And they have a strong track record of creating inspiring advertising with communal messaging that even if it’s not specifically progressive, feels resonant with progressive values. They’re the team behind the Go Forth campaign for Levi’s that used Walt Whitman’s poem to argue “we must march, my darlings, we must bear the brunt of danger”:
And they did Coca-Cola’s “Hard Times” commercial, a recession-friendly spot that first stripped C. Montgomery Burns of his fortune and then brought him back into the Springfield community as a productive citizen who shared the rest of the town’s values (they also did this year’s Coke Polar Bear spots where fans of rival teams bond over Coke products):
Even their Velveeta ads employ a call to a return to traditional family values, leavening the stretch with a liberal dose of humor:
In other words, Wieden + Kennedy have a strong track record developing exactly the kind of messaging that the Obama administration will be looking for this fall. Even if the Eastwood spot wasn’t designed to give the incumbent a boost, the Obama re-elect campaign might consider looking West for ad help this fall.