Alyssa

Ben & Jerry’s Weighs in on UK’s Marriage Equality Debate

CREDIT:

After a series of missteps, including their Jeremy Lin-branded ice cream with fortune cookie pieces in it, it’s nice to see Ben & Jerry’s getting something right. In response to the beginning of a debate in the UK about legalizing marriages between same-sex couples nationally, the company’s named their apple pie flavored ice cream Apple-y Ever After—and decorated the container with a gay couple standing on a cake with rainbow-piped icing. It’s a nice little assertion that a straight couple doesn’t have to be the default image that comes to mind in conjunction with that phrase—and a suggestion that the world’s grown beyond the law.