The Sweet Packaging for the Bitter Pill in tUnE-yArDs Video for “My Country”

I am utterly charmed by the video for tUnE-yArDs’ “My Country”:

The thing that’s fascinating though is that this super-adorable video is for a song about the failure of American promise. It’s a song that begins “My country, ’tis of thee / Sweet land of liberty / How come I cannot see my future within your arms / Your love it turns me down / Into the underground / My country bleeding me; I will not stay in your arms” and goes on to talk about getting clothes from the Salvation Army, and not out of a sense of hipster thriftiness. I wonder how many people will actually hear that.