Activating The Six Degrees Of Kevin Bacon For Reproductive Rights

I love pretty much everything about the Draw The Line campaign, a project of the Center For Reproductive Rights, which is attempting to get people to sign up and register their support for a Reproductive Bill of Rights:

I’m generally opposed to contempt as a political emotion, but I think here it’s effective because it reinforces what’s compelling and fun about the ad, the idea that you can be part of the Six Degrees of Kevin Bacon. The ad sells the idea not merely that you can end up part of a social network that has a particular cultural cachet, but that you have an affinity with the people in it, that we share disgust and frustration with people who seem impossibly distant from our own lives.