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American Crossroads Cuts An Anemic Clint Eastwood Ad For Romney

By Alyssa Rosenberg  

"American Crossroads Cuts An Anemic Clint Eastwood Ad For Romney"

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As Clint Eastwood appearances in politically charged content go, I’d rate this American Crossroads ad substantially above Eastwood’s meandering, bizarre rant to an empty chair at the Republican National Convention and somewhere below the “Halftime in America” spot he cut for Chrysler that aired during this year’s Super Bowl:

Part of it is just that the production values on the “Halftime in America” spot are much more attractive: better lighting, the more dramatic shot of Eastwood in the tunnel, the facade still standing even though the building behind it has been gutted, a diverse array of contemplative faces.

It’s also just much easier to make platitudes sound uplifting than specific but not-very-well substantiated claims about President Obama’s record. It’s easier to sell a car than it is to sell Mitt Romney at this stage in the game.

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