Sony Computer Entertainment Sells PS Vita With Breasts

Well, this is super-charming. Sony Computer Entertainment has gone up in French markets with an ad that compares the PS Vita, which has touch screens on both sides, to a headless woman with two sets of breasts:

I don’t know what’s worst about this. The photoshop of horrors that’s distorted the model’s arm? The depersonalization of the woman involved here? The idea that it’s cool to get to grope breasts without having to deal with an actual human with her own particular needs and responses? The idea that boobs=sales? I can’t even just be irritated on behalf of women. Remember, fellows: this industry, and many, many others, thinks you’re stupid, drooling, sexually deprived easy marks.