Last week, I suggested that if the superhero comics industry actually wants women readers, it should advertise to them, do promotional work to get characters and storylines in magazines oriented to women, and engage in other sensible forms of marketing outreach. A great example of what one such a campaign might look like turns out to be underway in Mozambique, where superheroines are illustrating breast cancer self-examination techniques in a sensible, non-prurient manner. The illustrations, which are quite attractive and have the heroines set up to be reasonably proportional (though I wish they’d shown their faces), have the tagline, “When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy, and when in doubt, talk with your doctor.”
io9 suspects that the ads might not have official Marvel and DC approval, but the campaign is sponsored by Vodacom and Mozambique Fashion Week, both of which I’m assuming have some sense of copyright, so I’m hoping they actually got official signoffs. If that’s the case, maybe Susan G. Komen for the Cure or another women’s health organization should see if Marvel and DC would be willing to collaborate on similar campaign in the United States. It seems like there could be some real mutual messaging there: women as supeheroines, superheroines as accessible women.

President Obama, in his continuing quest to be both perfect parent and semi-hipster in his pop culture consumption habits,
One of the best things about writing about multiple media is that you’re not subject to the tyranny of Best Of lists. I could no more decide between Shame and Hugo for a numbered slot than I could pick between Revenge and My Beautiful Dark Twisted Fantasy (though can we please get Kanye writing rhymes for and about Emily Thorne? I need an update on Snoop Dogg and his Sookie Stackhouse obsession). However, there were a lot of things that made me happy this year, and because Oprah’s not rockin’ it anymore, here is a semi-chronological-but-unranked list of my 26-odd favorite things to consume or discuss in 2011. A similar list of my least favorite things will follow tomorrow.
Next week, we’ll watch and discuss 12 Angry Men.
Not a lot of details on this yet, but I’m rather pleased to hear that NBC is 
