I was at a roundtable discussion of climate a couple of weeks ago that served Fiji Water. Fiji is a long, long way to ship water. As their website brags:
There’s no question about it: Fiji is far away. But when it comes to drinking water, “remote” happens to be very, very good.
Look at it this way. FIJI Water is drawn from an artesian aquifer, located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent.
That very distance is part of what makes us so much more pure and so much healthier than other bottled waters.
That very distance is part of what makes me ask — Is Fiji the incandescent light bulb of bottled water?
Previous in TP Climate Progress
This site has some calculations, in case anyone is interested:
http://www.treehugger.com/files/2007/02/pablo_calculate.php
I don’t think Fiji Water is “the incandescent light bulb of the future”, because I guess that they are pumping more water from the aquifer faster than natural replenishment refills it, and so it will be gone after a while. Of course, that doesn’t mean Fiji Water isn’t part of the problem (it is).
Also, another treehugger.com article says “19% of global electricity generation is taken for lighting” and “a global switch to efficient lighting systems would trim the world’s electricity bill by nearly one-tenth.” If true, that dwarfs the 562g GHG per kg of Fiji Water.
http://www.treehugger.com/files/2006/06/change_a_light.php
heyy babe!
no dont u blame FIJI water for any of that ****.
xx