I see a green wash and I want it painted black

The League of Conservation Voters beat me to punch in trashing Chevron’s recent greenwashing ads, with “I Will Point Out Hypocrisy“:

In train stations, at bus stops, online, even on our coffee cups, Chevron ads are trying to convince us that the key to ending our energy crisis is individual action. Over pictures of everyday Americans, taglines from Chevron’s “Will You Join Us” ad campaign read:

“I will leave the car at home more.”
“I will take my golf clubs out of the trunk.”
“I will replace 3 light bulbs with CFLs.”
“I will finally get a programmable thermostat.”
“I will consider buying a hybrid.”

All good ideas, certainly, but no matter how many clubs they’re carrying in their golf bags, no matter how many light bulbs they change, no matter how hard they consider that hybrid, the folks at Chevron could probably do a little more.

Yes, Chevron is cleverly pushing the myth that our energy and climate problems can possibly be solved with individual action. Heck, you don’t even really need to act, you can just “consider” acting.

Fortunately, the majority of Americans already took the most important action — they elected Barack Obama President and created a stronger majority of progressives in Congress. Individual action remains important — if for no other reason than to see just how straightforward and cost effective it is to reduce your emissions. But nothing beats political action for the problems of national and global scope.

When LCV sees a greenwashing ad, they wanna rewrite it. As for me, well, as the Stones put it:

Hmm, hmm, hmm,…
I wanna see it painted, painted black
Black as night, black as coal
I wanna see the sun blotted out from the sky
I wanna see it painted, painted, painted, painted black

That could be the fossil fuel song.

Here are the rest of LCV’s suggested ads for Chevron:

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4 Responses to I see a green wash and I want it painted black

  1. David B. Benson says:

    Maybe Venezuela, Saudi Ararabia and so on have the right idea.


  2. Bob Wallace says:

    Naw. Nationalize and then there’s a governmental interest in keeping it going.

    Spend our tax dollars on solutions that don’t require imported petroleum, or petroleum of any kind.

    Especially use our tax dollars to speed up the development of transportation that stops so much of our money going to other countries for oil. That will mean much more tax generated by sloshing dollars around in-country.

    The Chevrons of the world can either change their business or go under.

    We don’t want our government being pressured by governmental employees to keep some outdated industry afloat….

  3. David B. Benson says:

    Bob Wallace — I left off the :-)

  4. As a Californian I especially resent Chevron’s bogus claims of somehow being so closely tied to our state’s history and the fabric of our well being that they actually care about any of us – which of course they do not. That’s why they pollute our air and contaminate our water and soil and then pose as a hero And they don’t just destroy our health here in the Golden State but in every other place they operate. When are they going to take responsibility for that?

    I say tax and fine them right now for their contributions to greenhouse gasses and for their continued sale and profit of a carbon producing-product. Since they’ve so heavily profited at the same time they’ve helped raise the CO2 level to 385ppm, tax them through the nose to pay for it. Then force them to stop producing that toxic product and mandate that they put their greenwashing money where their big mouth is by directing their profits into production of renewable energy. If they don’t like that they can go out of business. We can put their employees to far better use.

    And by the way – those Chevron commercials with their nauseating and smarmy voice over always sound more like they’re for a mortuary or cemetery, which in a very big way they really are. What kind of morons would find that crap convincing?