The disinformation (“Two Google searches ‘produce same CO2 as boiling a kettle’ “) has 869 diggs as of 10 pm EST (see here). It’s already on the first page of Digg Science
My debunking post (retitled “Ignore the hype and keep Googling – it won’t kill the planet“) has 12 diggs — click here to Digg it and set the record straight.
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Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Googling won’t kill the planet, but it’s been death on the reader’s guide to periodical literature. Of course, Google is vital to bloggers. For example, my first encounter with climateprogress was the result of Googling ‘Fourth of July’; been a daily reader ever since.
Googling has saved a lot of trees in my case.
My shelves are full of “reference” books. I tend to pass the literature along after I’ve read it.
Since the internet has arrived I’ve bought just about zero new books in order to have information on hand. The exception is travel guides as I end up in lots of places where wifi hasn’t arrived.
In fact, I rarely open one of my already purchased books. I can get the information quicker from my keyboard than remembering which book to look in and on what page.
What’s the carbon cost of a Digg?
Well, the mis- or dis- information is still well ahead of you, but another article Revealed: The Times Made Up That Stuff About Google And The Tea Kettles has over 1000 Diggs, and also does a solid debunking.
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