The coal industry has a new
propaganada ad campaign featuring this image:
The Reality Campaign notes the image is “remarkably familiar” to one made famous by the merchants of death:
And perhaps that similarity stems from other similarities between coal and cigarettes, as the Reality folks note:
- Joe Camel was “used in an attempt to distract the public from the facts about tobacco,” and this new image is being “used to distract the public from the facts about so-called ‘clean’ coal”
- “There is no such thing as a healthy cigarette,” and “There is no such thing as ‘clean’ coal.”
I would add that Joe Camel was used to make smoking seem cool and hip, especially to young peple — a crucial target audience to replace the hundreds of thousands of customers who were dying each year from using the product. The new image is used to make smoking seem cool and hip, especially to young peple — a crucial target audience since coal is going to destroy their future.
- Clean coal: Claptrap or crap trap?
- Is coal with carbon capture and storage a core climate solution?
- Does the “Reality Campaign” need new Mad Men?
- Memo to Gore: Don’t call coal ‘clean’ seven times in your ad
- Tennessee not-so-clean coal sludge spill estimate grows to 1 billion gallons