"Q: Why is Climate Progress running ads, including one from the Nuclear Energy Institute?"
A: Nonprofits need money, too, and I trust my readers.
We are doing a trial run of advertising on Climate Progress. It is a potentially significant source of revenue since according to Google Analytics, last month I had 1.1 million page views!
These are tough economic times all around, including for foundations and other donors who have most of their money in the stock market. My father was editor-in-chief of a medium-sized newspaper for 30 years, so I grew up understanding that ads are part of doing business for the media.
The editorial content of this blog is not going to be influenced by the ads, needless to say. Indeed, the Nuclear Energy Institute (NEI) signed on for a trial ad run. I was initially concerned about whether NEI might have ads whose content I questioned, but the same NEI ad you will see running in rotation here is in today’s Washington Post, Greenwire, and ThinkProgress. My readers (i.e. you) are certainly as discriminating as theirs and more knowledgeable on energy issues.
I have written and placed this post — An introduction to nuclear power — on the sidebar for any new or occasional readers who might not have already read my more detailed analyses of nuclear power.
I’d love to hear your thoughts, especially on the NEI ad when it runs.