36 Responses to Straight Up
I’ve been crashing on the page proofs of my new book, Straight Up: America’s Fiercest Climate Blogger Takes on [the] Status Quo Media, Politicians, and Clean Energy Solutions. That and three speaking engagements are why I haven’t been blogging quite as much as usual over the past week.
And yes, I just noticed there’s no “the” before “Status Quo Media.” Does that seem right to you?
Plus I’d love any suggestions for marketing the book, which will come out sometime in early April. Book cover ideas are welcome, too — the image at the right is what you currently see at Island Press (where you can go to see a book blurb, if you don’t know that it’s a collection of the best 1% or so of my blog posts).
Now, about that title contest I held last year with its more than 200 entries (see “Contest: Come up with a title for my book“).
Many of you were the inspiration for picking a title that focused on the bluntness of the blog. As I wrote in October:
I do think this collection of blog posts accomplishes what I try to do on my blog “” save readers time, cut through the crap and focus on what’s important in climate science, solution, and politics (with a hefty dose of old-media critiques).
As an aside, we decided to make old-media critiques a somewhat bigger focus of the book — new media vs. old media.
There was no contest outright winner, but Hugh McClean is going to get the free book (woo-hoo) for offering these two:
“Joe Romm’s Straight Goods on Climate Change”
“Joe Romm’s Straight Talk on Climate Change”
My wife also gets a lot of credit for urging suggestions along these lines. We finally settled on “Straight Up,” in part because of the doubling meaning — emissions are going straight up, too.
I try to put at least one figure of speech in my book titles, and puns are a figure — paronomasia! And, of course, I’ve always wanted to name a book after a Paula Abdul song! [Note to anti-science crowd — that last line is a joke. Mostly.]
Titles are only one driver of many for book sales — but then again my best-selling book of all time probably had my catchiest title, The Hype About Hydrogen. Still, it sold only about 10,000 copies — No Eat, Love, Pray or Hot, Flat, and Crowded here — so I’d consider anything above that a big success.
The subtitle comes from the label Rolling Stone came up with when it put me on its list of 100 Agents of Change — “America’s fiercest climate-change activist-blogger.”
Anyway, I can always use good suggestions for marketing. If you’d prefer to keep your ideas private — and, frankly, good ideas for marketing books are very precious commodities — email me here.