12 Responses to Worst oil company ad in history?
1947 Shell Research ad touts a tasty salad of rock and asphalt
The people who put this together truly were Mad Men:
This amazing piece of work was apparently in the December 22, 1947 issue of Life (click here).
As BoingBoing notes: “For reasons I am at a loss to explain, someone at Shell Research once believed that their mission could be made attractive to the public if it was summarized in this advert featuring a slimy petroleum salad.”
The ad above strikes me as worse than, though not as ironic as, this one from 1962 toutsing oil’s ability to melt glaciers!)
UPDATE: Sierra Club claims this is the worst ad:
I’m gonna call it a tie. Oil spills are bad — but so is eating asphalt!