Today, Feedburner identified more than 40,000 “readers” of ClimateProgress.
That figure, which is near the top of the right hand column, is updated by Feedburner daily. You may have noticed that while it has been growing steadily month by month, it can fluctuate wildly on a daily basis (and it will no doubt drop down below 40,000 this weekend). In 2007, Rick Klau, Feedburner’s Vice President of Publisher Services, explained why that happens here.
That number isn’t, of course, the total number of readers of ClimateProgress on any given day. Klau explained, “When we report a subscriber number, that represents the total number of individuals who had the feed requested on their behalf on that day.” And, of course, not everyone who gets the feed reads it.
On the other hand, I have a large number of readers who don’t get the feed but just come directly to the website. During the week I routinely get another 15,000 to 20,000 visits every day.
I post the Feedburner number because it is independently determined and fairly credible, compared to most Web statistics (see “Hits charade: WattsUpWithThat hypes itself with dubious webstats, while lowballing other blogs“). As I’ve noted before, my webstats programs, including Urchin, as well as all websites that claim to track and compare traffic statistics for blogs, don’t capture subscribers (except for subscribers who actually click on a link and come here), and thus miss most of my readers.
I have chosen a subscriber-driven strategy. I devote a lot of prime real estate at the top of CP to getting subscriptions. I want people to read the content and I don’t care if they come here to do so (or go to other websites where I repost some content, such as Grist). Visits to CP have risen fairly steadily over the past couple of years, with dips during the summer. But subscribers have soared from 2,800 at the start of 2009 to about 28,000 by the end of March 2010 to 40,000 today.
I suspect that I have the most widely read content in the climate blogosphere, but there is no reliable way of knowing for sure. And, of course, I have the best readers and commenters. But then you knew that, already, didn’t you! This blog is only as successful as it is because of you. Thanks!
Join the growing number of subscribers to the ClimateProgress feed by clicking here — or get the posts of the previous 24 hours delivered straight to your mailbox every day by clicking here. Or get a link to each post, along with its headline, as it is published by following ClimateProgress on Twitter.