Finally, a TV ad that spells out, simply and powerfully, what is at stake if the pro-pollution side is able to gut the Environmental Protection Agency and Clean Air Act — our children’s health:
Rhetorically, it’s hard to go wrong with an extended metaphor (see “How Lincoln framed his picture-perfect Gettysburg Address: Extended metaphor“).
The WashPost‘s Greg Sargent writes:
With several key votes set for next week on the GOP’s ongoing assault on the Environmental Protection Agency, this new ad gives us a hint on how the left intends to respond “” by portraying the GOP push as an assault on children and infants.
The Senate is set to vote next week on a GOP proposal “” strongly opposed by the White House “” to revoke the E.P.A.’s authority to regulate greenhouse gasses. The new spot from American Family Voices, an organization that advocates for lower-income and middle-income families on economic, health care and consumer issues, goes directly for the heartstrings with images of babies and baby food jars, claiming the GOP initiative would cause a spike in baby food pollutants and possibly infant deaths:
I don’t think that’s quite right.
First, while the AFV is progressive, saving the EPA and Clean Air Act isn’t a left-right issue. Both the EPA and CAA enjoyed the strongest bipartisan support, and only a fringe group on the far-right wanted to gut the CAA and shutter the EPA. Yes, a fringe group has essentially taken control of the GOP, but the protection of clean air and clean water and the health and well-being of our children remained a hard-core centrist issue. It always has been.
Second, the ad is directed not just at one vote on gutting the EPA’s CAA authority concerning greenhouse gases, but the right’s whole assault on the EPA’s budget and its science-based standards:
- The Republican plan to abolish the EPA, ending the four-decade bipartisan consensus to ensure healthy air and water for our kids
- House GOP passes “the most anti-environmental piece of legislation in recent memory.”
- GOP budget amendments would ruin our health, economy, and livable climate
Save the EPA. Save our kids!