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Bjorn loser: After grossing $63k, Lomborg’s box office bomb “Cool It” comes out on DVD

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"Bjorn loser: After grossing $63k, Lomborg’s box office bomb “Cool It” comes out on DVD"

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Bjorn Lomborg’s effort at mass miscommunication, Cool It, will indeed go down as one of the great box office bombs.

According to Box Office Mojo, after grossing a whopping $58,179 in its debut month of December, it grossed $4, 534 from 12/1 to 12/24 before it was pulled from theaters.  That would be $189 per day, or roughly $24 per theater.

Ouch!  You don’t have to be a statistician like the Danish delayer himself to figure out that nobody watched and somebody has lost a bundle of money.  We’re talking Heaven’s Gate, The Adventures of Pluto Nash and Gigli territory.  Still, it managed to be the 401st highest grossing documentary of all time, edging out such classics as “Roman Polanski: Wanted and Desired” (409) and “Orgasm Inc” (460).

Now it’s out in DVD and I can’t imagine why anyone would want to rent or own it.

Lomborg has no natural audience because conservatives don’t like the fact that he pretends to believe in global warming science and progressives don’t like the fact that he doesn’t actually want to do anything about global warming except diss the people who do.

The movie is just a clever loss leader for Lomborg’s bad ideas, as I noted (see Climate Science Rapid Response Team debunks Bjorn Lomborg’s Washington Post op-ed).  A film is a ticket to widespread media attention, far more than even a new book provides.  For instance, the movie means that credulous reviewers who don’t follow the energy and climate debate closely will write columns that millions will read (see “Cool It and plausible deniability“), compared to the, uhh, hundreds that are flocking to the film.

Lomborg continues to spread disinformation (see “Now that his movie has bombed, Lomborg is back to telling folks “Go Ahead and Guzzle”).  And Newsweek just published a bunch more of his nonsense here:

Done With the Wind

By unleashing human ingenuity, the world can solve its energy woes. Wind power won’t do it.

Yes, it’s attack on wind power and solar power by a guy who pretends that he believes in global warming so that the media will treat him as a rara avis, an iconoclastic, contrarian environmentalist, rather than the dime-a-dozen climate ostrich and professional denier that he is.

Seriously, MSM, can’t you find a disinformer whose ideas are actually popular?

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9 Responses to Bjorn loser: After grossing $63k, Lomborg’s box office bomb “Cool It” comes out on DVD

  1. Dennis says:

    They couldn’t get anyone to go to the theatre to see it. Look carefully at any DVD sales reports and look for signs of bulk sales. I suspect this one will be bought in bulk by right wing groups to be disitributed freely to denier organizations, etc.

  2. John McCormick says:

    Water seeks its own level.

    John McCormick

  3. Barry says:

    Lomborg used to have a big natural audience: Republicans.

    Remember those days just a few months ago when so many Republican leaders were doing the Lomborg fandango: “Sure there is some warming but it is fiscally crazy to do anything about it.”

    But the Grand Oil Party moved over the cliff of denial and left Lomborg alone in the lonely spot between reality and tea party fantasy.

    As far as trashing wind and solar…I’ve been noticing that all over the conservative MSM recently. All I can say is that it is a sign of how powerful and threatening to old-school-dirty-profits wind and solar are becoming. Tipping point already arrived in Italy. The big whacky is about to shift to dissing solar and wind as the economic, social and climate benefits all start aligning big time for those energy sources.

  4. Richard Brenne says:

    Anybody know where I can get DVDs 409 and especially 460?

  5. Prokaryotes says:

    Come on there is someone around which buys now 10.000 copies just to have the DVD pushed into some ackward chart? Isn’t this how many blockbusters are made today anyway?

  6. David P says:

    On the dismal performance of this movie: it made $655 per theatre in its opening weekend. According to BoxOfficeMojo, that’s probably about the 30th worst in the last 30 years. The worst film (Proud American) made $128 per theatre for a total of $96,000 in its opening weekend. Cool It‘s opening weekend pulled in a total of $27,000.

    Somehow, knowing that this film was seen by less people than GoBots: Battle of the Rock Lords and National Lampoon’s Gold Diggers is reassuring.

  7. Mulga Mumblebrain says:

    Lomborg has had more positions than the Kama Sutra. I’m glad I got that out of the way! The inability to be consistent, the hedging and caviling to appear not what he truly is, reminds one of the great dissemblers. I suppose Iago comes to mind, but a lesser, smaller version. The opportunism is typical of certain ‘environmentalists’ here who went over to the side of industry to act as apologists for industry’s supposed ‘new consciousness’ which proved entirely chimaeric, but which was quite lucrative for the apostates, and brought them the drug of publicity that their egos so crave. If his pretend ‘acceptance’ of anthropogenic climate destabilisation does not keep the money rolling in and the media attention he so clearly craves, he’ll jump to a new position, perhaps straight back to the outright denialism he once preached.

  8. Anna Haynes says:

    Joe (and others), there’s something (re Cool It’s aftermath) that I’d like to check out, but I’ve been thwarted; perhaps you could lend a hand?

    In a December 2010 interview (link), Cool It filmmaker Ondi Timoner said that after the film came out:

    “About four or five people I interviewed for the film got completely shut down or fired from their jobs.”

    “People have become really impassioned after seeing the film, and organized locally.”

    I’ve tried about a gazillion times now to speak with her, to find out whether these 2 claims are valid or vaporware, to no avail.

    Can you give it a try please?

  9. Mulga Mumblebrain says:

    Anna Hayes #8, I read the link to Ondi Timoner and she seemed quite remarkably ignorant, or disingenuous. If, as I suspect, it is the latter, then she is Lomborg’s ideological soul-mate, and a good choice to present his delusions, diversions and obfuscations in the best possible light.