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Facebook Goes Green

By Brad Johnson  

"Facebook Goes Green"

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After 20 months of mobilizing, agitating and negotiating by Greenpeace activists to green Facebook, the Internet behemoth announced today its goal to run on clean, renewable energy:

Facebook is committed to supporting the development of clean and renewable sources of energy, and our goal is to power all of our operations with clean and renewable energy. Building on our leadership in energy efficiency (through the Open Compute Project), we are working in partnership with Greenpeace and others to create a world that is highly efficient and powered by clean and renewable energy.

Facebook’s 2010 data center is primarily powered by coal, spurring the worldwide campaign.

Greenpeace mobilized Facebook users across the world, including Israel, Sweden, Italy, India, and Senegal. In one day, supporters posted over 80,000 comments in at least eleven languages on the Facebook Unfriend Coal page.

Greenpeace is looking to Apple, Microsoft, and Twitter as the next tech companies to commit to renewable energy.

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