In recent weeks, they have flooded television programs with television ads promoting the causes of the industry. The American Petroleum Institute (API) calls itself “the only national trade association that represents all aspects of America’s oil and natural gas industry.” With money from its more than 400 corporate members, the group has been running spots like “Vote 4 Energy,” trying to convert angry consumers into civic allies.
In the 30-second spot, a series of unidentified people claim that they vote and support key oil industry priorities.
I vote. I vote. I vote for American jobs. I vote. I vote for more domestic energy — energy from all sources, to get America working again. I vote. I vote. I vote for energy security that will come from developing our own energy resources. Like oil and natural gas. Right here. Right now. I vote. To re-energize America with American energy. Learn more at VoteforEnergy.org.
Watch the ad:
As Greenpeace reported in December, the “voters” were fed lines by the media production company and the carefully scripted spots were far more astroturf than grassroots.
Companies like Chevron are also running ads on their own. It is running a series of similar feel-good sports highlighting the company’s support for small business and its work helping the economy of the oil-exporting nation of Angola.”
But, in putting the industry on the side of voter participation, if nothing else Big Oil has created American jobs — for television ad-makers.