Sierra Club’s Comical ‘Mr. Coal Guy’ Ad Campaign

Coal pollution and climate change aren’t funny. But poking fun at the people who pretend coal is not an environmental problem can make for a good laugh.

That’s what the Sierra Club is doing in its latest ad campaign, Mr. Coal Guy. The organization, which has been on the front lines of shutting down coal plants around the country, partnered with the San Francisco ad agency Mekanism to put together a series of videos mocking coal industry messaging. Enjoy.

Last summer, the Sierra Club secured a $50 million grant from Bloomberg Philanthropies to help end coal use in the U.S. Along with doing boots-on-the-ground legal and advocacy work in individual communities, the partnership has also helped fund messaging projects like this lighthearted ad campaign.

7 Responses to Sierra Club’s Comical ‘Mr. Coal Guy’ Ad Campaign

  1. Leif says:

    New design for wind turbines looks promising. Especially for smaller scale systems. New generator design incorporated. Power curve embedded

  2. Lisa Boucher says:

    I hope they create one with a climate change theme — perhaps with Mr. Coal trying to make light of a flooded town.

  3. Donald Brown says:

    Having one about coal and climate change is very, very important. Why is this not about climate change??

  4. John Tucker says:

    oh hey nice kite!

  5. John McCormick says:

    Winning hearts and minds with that? What did I miss?

  6. Nichol says:

    I didn’t quite understand the subtle point of having these good looking gay men, one of which is dressed as a women? Is this something only americans can understand? Are they suggesting the coal industry is like a bunch of cross-dressing gays? That wouldn’t increase the risk of cancer, etc .. would it? Or is it just to extend the general make-believe theme?