Social media aren’t just a convenient way for you to keep up with CP or share content with your friends. They are a key tool for spreading core messages and disseminating headlines, which are the most important part of any blog post.
For instance, our top post of the year had more than 140,000 page views — driven by 471 retweets and a remarkable 23,000+ likes:
- Why Habitat For Humanity’s Newest Homeowner Might Never Pay An Electricity Bill
Ah, but it wasn’t all good news this year. One especially grim implication of our myopic inaction on climate change led to our second most viewed post, which had more than 100,000 page views — driven by 672 retweets and some 9,700 likes.
- Scientist: “Miami, As We Know It Today, Is Doomed. It’s Not A Question Of If. It’s A Question Of When.”
Here are the other top posts of the year:
- National Geographic Maps Our Coastline After We Melt All Earth’s Ice, Raising Seas Over 200 Feet
- Forecast: Cost Of PV Panels To Drop To $0.36 Per Watt By 2017
- 99 One-Liners Rebutting Denier Talking Points — With Links To The Full Climate Science
That last post is well worth a second look for anyone headed to family gatherings this holiday season….
Posts like these are a core reason Climate Progress had its best year yet in 2013. The awesome new team of CP reporters played a key role, since a steady pace of high-quality original content is ultimately what leads to a rise in page views. Overall, page views are now running at a pace of more than 25 percent higher than last year, which itself was up more than 25 percent compared to 2011.
Compare that to every major denial website, which have had stagnating page views in recent years — and actually have seen a decline in page views since they peaked in late 2009. A large part of the reason is that the disinformers’ social media efforts are flops, especially compared to climate hawks, as I wrote last January.
Thanks to you — and to CP’s social media whiz Andrew Breiner — we’ve doubled the number of total twitter and Facebook followers we had in under 9 months! Every 4 months we add more Twitter followers than the top denial website has garnered since its inception!! We lap them at even faster pace on Facebook.
People often ask me why the readership of climate science denial blogs has flatlined or declined, and why they have so much trouble gaining traction in social media. Well, I don’t think it is an accident.
The Internet, after all, was made possible by scientists, with a little help from Al Gore. More importantly, as I’ve said before, science is inherently a social enterprise — whereas denial, being anti-science, is in some sense an anti-social activity whose goal is to stop society from listening to the scientific community about the ever-growing risks to society posed by unrestricted emissions of carbon pollution.
Science is an intrinsically interesting voyage of discovery in which scientists build on each others’ work toward a better and better understanding of the world around us. As Newton wrote, “If I have seen further it is by standing on the shoulders of giants.”
For deniers, who are on an inherently monotonous treadmill of anti-truth, misunderstanding, and disinformation that builds only toward nihilism, the quote might be, “If I have seen nothing, it is by standing with my head in the ground.”