Bush has given us a new drinking game: Down a shot whenever the President uses the word “technology” in a climate speech. You’d get 19 shots for today’s 21 minute speech!
As predicted Bush closely follows the Frank Luntz playbook on how to seem like you care about the climate when you don’t. Bush stated the basic do-nothing message well:
Our investments in research and technology are bringing the world closer to a remarkable breakthrough – an age of clean energy where we can power our growing economies and improve the lives of our people and be responsible stewards of the earth the Almighty trusted to our care.
Translation: “If we had those technologies today, then maybe we could take genuine action now. But, darn it, people, we don’t. We can’t grow the economy and be responsible stewards of the earth quite yet. We are close, though, so be patient already and stop with all those calls for mandatory regulation. Sheesh!”
Since this is the main message of the shrewd Luntz-led delayers, who realized years ago it could be politically dangerous to be seen as opposing all action on global warming, let me repeat Luntz’s advice from his 2002 and 2005 memos to conservatives [both must-reads for progressives]. In his 2002 “Straight Talk” memo on climate change messaging he writes:
Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
