Everybody and their mother has already blogged on the anti-science declaration by GM Vice Chair Bob Lutz, who dismissed global warming as a “total crock of shit.”
I didn’t think I had much to add to the well-deserved trashing he received — until I looked up the word “crock.” Wikipedia explains:
Hmm. What car company makes crocks? Could it be a car company that has been losing market share for decades?
This meaning of crock may well derive from “Norwegian krake, sickly animal, and Middle Dutch kraecke, broken-down horse” — yet another perfect metaphor for General Motors.
How can a global manufacturing and technology company run by someone who doesn’t believe in science — and if you think global warming is a “crock of shit” then you definitely do not believe in science — succeed in the advanced car market of the 21st century? The question answer itself.


Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
