Mark Mellman, a leading pollster for progressives since 1982, has written a must-read op-ed slamming the latest dubious messaging advice:
Some progressives seem unwilling to take yes for an answer.
Just as the long battle for public opinion on global warming is being won, along comes a well-meaning Bob Perkowitz and his ecoAmerica with a politically na¯ve, methodologically flawed and factually inaccurate study, which he apparently interprets as telling us that voters do not care about global warming.
He could hardly be more wrong.
In fact, most Americans believe global warming is real, is happening now and constitutes a serious threat, particularly to future generations.
Last week, I was very critical of ecoAmerica’s advice on climate messaging after sitting through the full two-hour presentation (see “Messaging 101b: EcoAmerica’s phrase ‘our deteriorating atmosphere’ isn’t going to replace ‘global warming’ “” and that’s a good thing“).
Perkowitz, in the comments, questioned “What background do you have in the cognitive sciences or marketing?“ Although it is my full-time job — and has been my part-time job for nearly two decades — and although I have followed all the polling and messaging reports closely, I’m just a lowly messaging amateur.
On the other hand, Robert J. Brulle, Professor of Sociology and Environmental Science, Department of Culture and Communications, Drexel University — and a widely published expert on environmental messaging — emailed me about my analysis:
I liked your blog post today. I think we agree at about the 95% level across the board.
And now we have Mark Mellman, president of The Mellman Group, whose “current clients include the majority leaders of both the House and Senate.” Mellman is one of the most respected pollsters and messaging gurus in the progressive world. Here’s his take on the public view of global warming based on all the recent polling, including his own: