Bjorn Lomborg’s effort at mass miscommunication, Cool It, looks like it will go down as one of the great box office bombs in history.
According to Box Office Mojo, in its first month (from 11/12 to 12/12), the movie made a whopping $61,967. Last Sunday, for instance, the movie played in 10 theaters and made a total of $279. Ouch! You don’t have to be a statistician like the Danish delayer himself to figure out that nobody is watching and somebody has lost a bundle of money. We’re talking Heaven’s Gate, The Adventures of Pluto Nash and Gigli territory.
Lomborg has no natural audience because conservatives don’t like the fact that he pretends to believe in global warming science and progressives don’t like the fact that he doesn’t actually want to do anything about global warming except diss the people who do.
The movie is just a clever loss leader for Lomborg’s bad ideas, as I noted (see Climate Science Rapid Response Team debunks Bjorn Lomborg’s Washington Post op-ed). A film is a ticket to widespread media attention, far more than even a new book provides. For instance, the movie means that credulous reviewers who don’t follow the energy and climate debate closely will write columns that millions will read (see “Cool It and plausible deniability“), compared to the, uhh, hundreds that are flocking to the film.
Lomborg continues to spread disinformation, this time in Slate, with another laughable effort to disempower the masses, “Go Ahead and Guzzle. Face it: There’s not much any one person can do about climate change.” It is rather pathetic that Slate doesn’t fact-check its pieces and just lets Lomborg make up head-exploding crap like this: