The Audience is Biased

We got an interesting experiment this weekend as Bill Maher’s anti-religious screed Religulous and David Zucker’s right-wing satire An American Carol both opened. The two films were about tied in terms of total revenue but Carol was on three times as many screens, so basically Religulous was far more successful.

I think this mostly reflects something I wrote about a couple of years ago — the moviegoing audience is very demographically similar to the Democratic Party voting audience. It’s disproportionately young, disproportionately childless, and tilted toward residents of big cities and away from residents of rural communities. Conversely, the audience for television news is demographically very conservative (older, white, and a bit more prosperous than average) which is one major reason TV news coverage tilts right. The big screen audience for what looks like a witless screed against God is just a lot bigger than the big screen audience for what looks like a witless screed against Michael Moore.