"Logo Is Bringing Us More James Van Der Beek, America’s Most Self-Aware Celebrity"
CREDIT: Chris Pizzello/AP
The first rule of entertainment: what is dead may never die.
Your favorite superheroes. Your favorite supporting characters in movies about superheroes. Your friendly neighborhood Ukrainian clone who you definitely shot and was definitely dead. Basically everyone who has ever appeared on The Vampire Diaries. Even a TV show built upon the premise that a character was murdered can’t keep that body in the ground.
Sometimes this is infuriating, like when X-Men just emotionally undercuts everything the entire film franchise was built upon in exchange for a bunch of boring, useless cameos by people we don’t care about anymore. But sometimes this means a show that suffered an untimely death/cancellation can be revived, gifting to its suffering fans a few more moments together. Leave no episode unaired! And that is the case for Don’t Trust The B In Apartment 23, which thanks to the good humanitarians at Logo, is returning to air for eight glorious hours this coming Saturday.
The eight remaining episodes will air in a marathon Logo is calling “The B is Back” starting at 1:00 p.m. on July 19. We are invited to join in “a full-day bitchfest.”
Kurt Patat, Logo’s vice president of communications, said the “biting” sitcom was a natural fit for Logo’s “ahead of the curve” audience. “We’re always looking for witty sitcoms our audience would be interested in, and that’s everyone from our core LGBT audience to men and women from all walks of life,” he said by phone. Logo’s model might seem a little out of date–repackaging old sitcoms (The Nanny, Golden Girls, Designing Women) into new, themed blocks, like “Sitcom Therapy.” Why do viewers want to watch these shows on TV when they could just as easily find them online and not have to sit through commercials?
“I think it’s instant nostalgia,” said Patat. “People like the idea of sitting back on their couch for hours at a time, vegging out and watching these shows in a curated block. We are saying: these are the best ones that you should check out.” A show like Don’t Trust The B is one “people might not have found in its first run when it was on, but through Netflix and word of mouth, people kind of fell in love with it and are happy to see it have a new life,” said Patat.
If you are even later to the party than viewers who found the show through Netflix, why should you care about this show that you never watched? James Van Der Beek, that’s why.
Dear Dawson, of internet-crying-face fame, is the best part of this delightful, sort of weird and incredibly self-aware sitcom. He is the just-right amount of meta, playing “James Van Der Beek. His character is a mash-up of his real self and a fake, semi-bitter and opportunistic C-lister has-been. TV JVDB is obsessed with declining Katie Holmes’s invite to a Dawson’s Creek reunion, learning to be a tween from Kiernan Shipka, competing with Dean Cain to have the bigger dressing room on Dancing with the Stars, and being better at acting-teaching than James Franco.
So many celebrities whose careers could not be less serious take themselves so, so seriously. But Van Der Beek could run a master class for former teen stars learning to laugh at themselves. Here he is letting Kesha (then Ke$ha) call him “James Van Der Douche” in her video for “Blow”:
Save the date, everyone! Spend that Saturday in front of your TV, just like old times.