Today, the New York radio station WOR announced that Glenn Beck’s nationally syndicated radio show will be dropped on January 17, 2011, and hate radio host Mike Gallagher, a familiar New York name, will be taking Beck’s spot. According to Scott Lakefield, the WOR program director, the reason is due to Beck’s drop in ratings. Scott explained that the “show wasn’t getting what we wanted”:
WOR (710 AM), one of the city’s two biggest talk radio stations, said this morning it is dropping Beck’s syndicated show as of Jan. 17 and replacing him with a familiar New York name: Mike Gallagher.“The reason is ratings,” said WOR program director Scott Lakefield. “Somewhat to our surprise, the show wasn’t getting what we wanted.”
Beck’s drop in popularity isn’t new, as seen by the plethora of major companies who have dropped advertising from Beck’s show on Fox News. Additionally, Beck’s show in the U.K. ran without any advertisements for five consecutive days during February 2010, and according to Color of Change, a total of 81 companies have withdrawn their advertising to date.