Under the mismanagement of former chairman Michael Steele, the Republican National Committee racked up a staggering $23 million debt thanks to lavish spending and poor fundraising. But new chairman Reince Priebus has a brilliant idea to save his ailing party: sell the Gipper. Capitalizing on the 100th anniversary of President Reagan’s birth, the RNC launched a website that looks like it was designed in the Great Communicator’s era, which offers red-blooded conservatives a chance to fork over $400 for a framed photo of Reagan’s inauguration, $25 for a Reagan bobble head, or $25 for some jelly beans. The website allows visitors to sign a birthday card for Reagan (no word on how it will be delivered) and suggests visitors may want to donate:
February 6, 2011 marks the 100th anniversary of President Reagan’s birth in Tampico, Illinois. Please take a moment to sign President Reagan’s 100th birthday card! After signing, please consider a contribution to the RNC to help the party elect conservative candidates committed to the ideals of President Reagan.
And as USA Today reports, “Priebus and the committee sent out a fundraising letter highlighting the new website, along with a pitch for suggested donations of $25, $50, $100 or more.” “Only with your generous support will the RNC have the resources to recruit and train the next generation of Reagan Republicans for the 2011-2012 elections,” the letter reads.