10 Percent Of Bank Customers Moved Their Money Last Year | According to a new J.D. Power and Associates report, 10 percent of bank customers moved their money last year, with high fees being the main reason that customers shopped for a new bank. However, the transfers mostly occurred at big banks, as the transfer rate at small banks and credit unions was just 0.9 percent. In the three months before February, 5.6 million people moved their money. Just last week, San Francisco churches moved $10 million out of mega-bank Wells Fargo.