The company KitchenAid is primarily involved in the business of making cakes. But their Twitter account stirred up some political ire last night when it tweeted a “joke” about President Obama’s dead grandmother.
The senior director of KitchenAid brand and marketing, Cynthia Soledad, spent the morning furiously apologizing and taking questions from reporters after the account last night tweeted, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.”
During the debate last night, Obama told the story of his grandmother’s ascent from secretary to vice president of a local bank. The tweet from KitchenAid was likely the result of a staffer mixing up his or her personal and professional accounts.
KitchenAid is owned by the company Whirlpool. Whirlpool’s corporate Political Action Committee gave about two thirds of its funding to Republicans this election cycle.
Soledad sent ThinkProgress a statement saying, “This person will no longer be tweeting for us and appropriate actions are being taken. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and our consumers for this careless error.”