Pennsylvania Radio Station Runs Misleading Voter ID Ad

Nearly a month after a Pennsylvania court suspended the law requiring voters to show photo identification at the polls this November, reports of misinformation on the voter ID law are still rolling in.

The latest misleading claim comes from CBS Pittburgh radio station KDKA, which is running an ad claiming that voters will need photo identification to go to the polls on November 6th, despite the fact that while voters may be asked to show ID, it is not required to vote. The ad aired on October 26, around 7:30 am immediately after a weather report for the Pittsburgh area. “The Voter ID law was just recently signed by the governor,” an unidentified woman in the ad says:

NARRATOR: When you need to vote–

WOMAN: The voter ID law was just recently signed by the governor.

NARRATOR: You need to know —

WOMAN: You’re not going to be allowed to vote unless you present an acceptable photo identification. Get to a PennDOT licensing center and get a photo ID at the drivers’ license center.

NARRATOR: It’s your right, it’s your duty, it’s your choice —

WOMAN: And you will need an acceptable ID in order for you to vote.

NARRATOR: Decision 2012. KDKA.

The ad is particularly confounding because KDKA itself has reported on the recent decisions regarding the voter ID law.

But it also follows a trend of misleading information in the state — like billboards and television ads, as well as reports from local governments — that has become so rampant voting rights’ groups have asked a court to step in to stop the wrong information from spreading.

A request for comment from KDKA was not immediately returned.