Sexist Radio Ad Urges Wisconsin Women To Back ‘The Cute One’ For Congress

Rep. Sean Duffy (R-WI)

Rep. Sean Duffy (R-WI)

During the August Republican National Convention in Tampa, a right-wing political group led by two former aides to House Republican Leader Eric Cantor (R-VA) courted women with “hair and makeup touch ups” at a “Women Up!” pavilion. Now, a new radio ad by the same tax-exempt group suggests female voters are unable to make up their minds and vote for the candidate who is most handsome.

The YG Network (or Young Guns Network), a secretive 501(c)(4) group that does not disclose its donors, has a new radio ad in Wisconsin’s 7th Congressional District, backing freshman Republican Rep. Sean Duffy. It features two women talking over coffee:

EMMA: Hey, Olivia. What’s it gonna be?
OLIVIA: Hi Emma. Hmmm. Latte, cappuccino? I can’t make up my mind.
EMMA: That’s how I felt about this election… until I took a good look at the candidates.
EMMA: I’m for Sean Duffy. He’s pretty cool, actually. He’s part of this new generation of leaders, the kind we need in Washington. He’s a good husband and father and he fights for small businesses, like mine. So I can keep the doors open and even hire more people.
OLIVIA: He’s the cute one, right?

Listen to the spot:

On the group’s website, a “YG Women” section explains that as polling shows women prioritize “solutions that create jobs, encourage innovation, instill fiscal discipline, establish a patient-centered health care system and pursue energy security in an environmentally focused manner,” it is “committed to researching the best ways those issues should be approached, communicated, and prioritized.” This ad would suggest their research has somehow led them to believe that women like to be portrayed as indecisive and only focused on which candidate is cuter.