As Mitt Romney tries to moderate his immigration stances in order to win over Latino voters, his campaign released a new ad in Spanish touting the GOP candidate’s promise to fix the nation’s immigration system and to find a “permanent solution” for young undocumented immigrants. But immigrant rights groups are calling for Romney to take down the misleading ad.

Watch the ad in Spanish here:

Frank Sharry, executive director of pro-immigration reform group America’s Voice, told Huffington Post that the Romney’s new immigration ad is a fraud. “The only permanent solution we know Romney will advocate is ‘self-deportation,’ which is code for a purge of millions of hardworking Latino immigrant families,” he said. And Mitzi Castro, an undocumented immigrant from Arizona, took offense with Romney’s use of the term “illegal immigrant.” “How can one stomach that and feel completely safe and trust someone who calls us that?” Castro said.

Romney’s tone on immigration has softened since the GOP primary, when he staked out the most extreme immigration positions of all the candidates and supported the idea of “self-deportation” for his policy. But while he says he will support a “permanent solution” to help young undocumented immigrants, Romney has promised to veto the DREAM Act, and he opposes amnesty.

The new ad’s message echoes Romney’s comments from earlier this month when he tossed a bone to DREAMers and said that he would he would not take away temporary work permits from those who had already received them under President Obama’s deferred action plan. But, Romney clarified, no additional work permits would be issued under his administration. None of them would be needed once the two-year temporary permits expired because he said “we will have the full immigration reform plan that I’ve proposed” by then — without providing any details about that plan.

Most of the Romney campaign’s Spanish-language ads mention that President Obama did not enact comprehensive immigration reform in his first term — without mentioning the fact that Republicans blocked the DREAM Act in the Senate — but, other than backing policies to make life so difficult for undocumented immigrants that they leave the country, it’s not clear what type of reform Romney wants anyway.

President Obama unveiled a new line of attack against Mitt Romney during a campaign stop at George Mason University Friday, arguing that the GOP presidential candidate — who has changed his views on key policy issues — suffers from Romnesia, a condition that causes one to forget their past statements and beliefs.

“[H]e’s changing up so much – backtracking and sidestepping. We’ve gotta name this condition that he’s going through, I think it’s called ‘Romnesia,’” Obama announced, referring to Romney’s efforts to abandon the positions he held in the Republican primary in order to appeal to more moderate voters during the general election:

OBAMA: Now, I’m not a medical doctor but I do want to go over some of the symptoms with you because I want to make sure nobody else catches it.

If you say you’re for equal pay for equal work, but you keep refusing to say whether or not you’d sign a bill that protects equal pay for equal work – you might have Romnesia. If you say women should have access to contraceptive care, but you support legislation that would let your employer deny you contraceptive care – you might have a case of Romnesia. If you say you’ll protect a woman’s right to choose, but you stand up at a primary debate and said that you’d be “delighted” to sign a law outlawing that right to choose in all cases – man, you’ve definitely got Romnesia. [...]

And if you come down with a case of Romnesia, and you can’t seem to remember the policies that are still on your website, or the promises you’ve made over the six years you’ve been running for President, here’s the good news: Obamacare covers pre-existing conditions.

We can fix you up. We’ve got a cure. We can make you well, Virginia. This is a curable disease.

Watch it:

Romney embraced suddenly centrist positions in the days leading up to the presidential debates. For instance, he told the Des Moines Register’s editorial board that “There’s no legislation with regards to abortion that I’m familiar with that would become part of my agenda” — despite calling for measures that would defund Planned Parenthood — falsely insisted that his 20 percent-across-the-board tax cut plan was “not going to provide a tax break to high-income taxpayers,” and threw out his “self deportation” rhetoric in favor of an immigration policy that would allow young undocumented immigrations who benefited from Obama’s deferred action program, to stay in the country.

As one Romney surrogate explained after the first presidential debate, “[T]he Republican, the conservative candidate in the primary, is always going to lean right and come back to the center for the general, the opposite for the Democrat.” “We strong conservatives understand that. There are a lot of undecideds in this country…we want those votes too. So, this is campaign strategy.”