http://thinkprogress.org Wed, 25 Nov 2009 23:15:38 -0500 http://wordpress.org/?v=2.8.5 hourly 1 http://thinkprogress.org/grad-mad-fact-sheet/comment-page-1/#comment-477297 Think Progress » Rep. Lee Hamilton, Indiana Basketball Hall of Famer, Endorses Graduation Madness Thu, 16 Mar 2006 17:17:35 +0000 http://thinkprogress.org/grad-mad-fact-sheet/#comment-477297 [...] The thinking behind Graduation Madness is simple: College athletics sponsors like Nike, Adidas, and Reebok make millions of dollars each year by adorning college athletes with their “swooshes” and other brand logos. Now, those corporations have an opportunity to help college athletes in the classroom. Graduation Madness encourages corporate athletics sponsors to start including incentives for academic performance in their sponsorship contracts. It’s an innovative, progressive way to harness market forces to improve the future for our country’s young athletes, the overwhelming majority of whom will go on to careers outside of sports. [...] [...] The thinking behind Graduation Madness is simple: College athletics sponsors like Nike, Adidas, and Reebok make millions of dollars each year by adorning college athletes with their “swooshes” and other brand logos. Now, those corporations have an opportunity to help college athletes in the classroom. Graduation Madness encourages corporate athletics sponsors to start including incentives for academic performance in their sponsorship contracts. It’s an innovative, progressive way to harness market forces to improve the future for our country’s young athletes, the overwhelming majority of whom will go on to careers outside of sports. [...]

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