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The New Luntz Memo Is The Same As The Old Luntz Memo

By Igor Volsky  

"The New Luntz Memo Is The Same As The Old Luntz Memo"

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GOP wordsmith Frank Luntz has penned another self-aggrandizing memo advising Republicans how to talk about health care reform. The new memo is the same as the old memo: admit the health care system is in crisis but remind Americans that the Democratic proposals would lead to a government-takeover of health care. “Suggestion: So far, most of the ads featuring concerned patients have been women. It’s time to include men in these ads, too. Treatment of prostate cancer can be delayed just as much as for breast cancer when the government takes over care – and American men deserve to know about that,” he writes.

Luntz points to poll numbers that demonstrate unease with the Democrats’ proposals:

Public anger is REAL (note to certain media outlets & bloggers who will eventually savage this memo: the town hall phenomenon is NOT manufactured). A majority of Americans (55%) agree that “When it comes to the healthcare reform debate in Washington, I’m mad as hell and not going to take it anymore.” Only 26% disagree (leaving 19%). Nearly one in five Americans strongly agree.

But it’s not that Americans are scared of exchanges, subsidies, insurance regulations or the public plan. They’re frightened by the alleged death panels, rationing and the government interference. They’re frightened by Luntz, not Obama.

Since the election, Republicans have tapped into a paranoid corner of the American electorate that sees the President as a communist intent on redistributing the wealth and outsourcing our national defense to Bill Ayers. Now, the party hopes to convince Americans that Obama will turn over the health care system to Dr. Kevorkian. That strategy lost the election and it will fail to stop health care reform.

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