HHS Hires PR Firm For $20 Million Public Education Campaign About Obamacare | The Health and Human Services Department signed a $20 million contract to emphasize parts of Obamacare. The public relations firm Porter Novelli will launch a multimedia ad campaign to educate the public about how to stay healthy, an HHS official told The Hill. The campaign, mandated by the Affordable Care Act, must include the importance of prevention and explain preventive benefits in the health care reform law. In comparison, more than $262 million has been spent campaigning against Obamacare so far. Educating people about the benefits of Obamacare, such as that preventive services are available at no additional cost, and counteracting the misinformation campaign will be vital to the law’s success.