Walt Disney announced today that it will stop accepting junk food advertisements on its television, radio, and online programs that are aimed toward children. Disney also plans to launch its own “Mickey Check” label for food that meets nutrition standards in order to encourage healthy choices. “We’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” Disney Chief Executive Bob Iger said in a statement. Nearly one-third of U.S. children are overweight or obese, and junk food marketing helps to fuel the childhood obesity epidemic.