The national initiative includes direct mail, print advertising and robocalls, as well as web videos targeted at “select liberal members.”
“The Supreme Court has upheld Obamacare,” reads the mailer. “Congress has only one option: Repeal the President’s government takeover of your healthcare. In addition to billions in new taxes, Obamacare also includes over $500 billion in cuts to Medicare. If the Obama government takeover of healthcare is not repealed, seniors across America will suffer.” [...]
AAN is planning to spend at least $10 million during the 2012 election cycle in districts where there are “competitive House races but state parties with little ability to provide a lift,” Politico reported on Sunday. The group already has organizers on the ground in specific districts, and it plans to build out “a broader, issues-specific grassroots network with endurance.”
The U.S. Chamber of Commerce experienced a similar divide during the run-up to the health care vote: The largest insurer lobbying group in the country, America’s Health Insurance Plans, gave $102.4 million in just 15 months to prevent the law from passing.
But AAN isn’t known for successful advertising — just two years ago, the group was forced to pull two ads after they were found to be false or misleading. One ad claimed that the ACA would allow rapists access to Viagra.