Wisconsin To Spend Nearly $500,000 Educating Citizens About New Voter ID Law | Next month, Wisconsin will launch an ad campaign to educate residents about the state’s new voter ID law. The estimated price tag for 28 weeks of these public service announcements? $436,000. Wisconsin should be commended for undertaking such an ambitious campaign to educate the public (including a website, print ads, billboards, brochures, a toll-free hotline, and television and radio spots). Of course, they could have spared taxpayers the considerable expense and completely unnecessary and damaging voting restrictions by simply not passing the voter ID law in the first place.