Correction: Susan G. Komen Foundation Says Pink Gun Is An Unsanctioned ‘Rogue Scheme’

The Susan G. Komen Foundation announced it would no longer cut Planned Parenthood funding after intense public scrutiny, but the organization still needs a public image shakeup. So Komen’s next move? The foundation famous for marketing pink breast cancer awareness products will offer pink handguns, courtesy of Discount Gun Sales. “Discount Gun Sales is proud to team up with the Susan B. Koman Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month,” the company’s website reads. “Utilizing the same reliable controls and firing mechanism that has made the Walther P-22 America’s top selling handgun, the Hope Edition will be a limited production pistol offered exclusively through Discount Gun Sales.” The gun store takes an undisclosed portion of the sales profits. These $429.99 Hope Edition guns have an “exclusive DuraCoat Pink slide,” to commemorate Breast Cancer Awareness month.


A Komen spokesperson said this afternoon that it did not have any affiliation with the handgun manufacturer:

“This fundraising scheme is not sanctioned by us; we had no knowledge of it. We have not received a single penny from this gun seller. It is a rogue scheme,” said Jim Clune, communications manager for the Puget Sound Affiliate of Susan G. Komen for the Cure. “We have forwarded this issue to the National Komen office, requesting they contact Discount Gun Sales with a cease and desist order.”

Share Update