NRA Targets Obama’s Kids In New Attack Ad


As the Obama administration prepares to release a set of comprehensive recommendations for limiting gun violence, the National Rifle Association (NRA) has produced an ad attacking President Obama as an “elitist hypocrite” for maintaining Secret Service protection of his daughters while expressing skepticism for stationing armed guards or volunteers in schools. The provocative spot comes less than a month after the NRA hosted a press conference blaming video games and the media for the shooting in Newtown, Connecticut and advocated for eliminating gun free zones.

“Are the president’s kids more important than yours?” the narrator of the group’s 35-second video asks. “Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.” Watch it:

Obama has expressed skepticism about the NRA’s proposal to put armed security guards in schools, though many Democrats have said that the decision should be left to local school officials. Lawmakers across the country have proposed arming school officials and at least one-third of the nation’s 99,000 schools already employ armed security.

“I am skeptical that the only answer is putting more guns in schools,” Obama said during an appearance on Meet The Press. “And I think the vast majority of the American people are skeptical that that somehow is going to solve our problem.”

The White House also condemned the ad as “repugnant and cowardly,” which the NRA countered by saying “Whoever thinks the ad is about Pres. Obama’s daughters are missing the point completely or they’re trying to change the subject.”

The NRA’s ad has predictably sparked bipartisan outrage, but the group’s right-wing leadership has a long history of making inflammatory comments that elicit public condemnation. The organization portrays the resulting reaction as elitest hostility towards gun owners and raises funds off the response.

Sign our petition telling the NRA to pull the advertisement:

[eloqua_form id=1461621 /]